B2B Sales Promotion Expert

Mission

Within the integrated Brussels Airlines and Lufthansa Group environment, The Sales Promotion Expert is responsible for the development, co-ordination and implementation of local Sales Promotion B2B activities, with the goal to increase revenue in Home Market Belgium within the defined sales strategy.

She/he supports the implementation of B2B Sales Promotion activities in close collaboration between the Brussels Airlines Marketing Department, Sales Belgium and the Lufthansa Group B2B Sales Promotion team.

She/he needs to ensure process orientation on all level, as well as effectively locally drive impactful and targeted communication of LHG services, products and sales tools & programs to and with relevant B2B customers.

Key Result Areas

• Execute local B2B Sales Promotion plan
• Develop and implement local sales-promotion activities to support the global, as well as local sales strategy and in accordance with centrally agreed Marketing strategies and guidelines
• Plan and implement local events, local communications in cooperation with local markets and initiatives to support B2B Sales target groups e.g. eXperts newsletter and promotions, acquisition of new eXperts participants, PPB newsletter and promotions
• Sales Products & Programs (PPM) Marketing: communication campaigns of new LHG sales products and programs to B2B customer
• Joint Sales Promotion activities with B2B customers towards joint B2C customers as part of agreement, e.g. joint mailings, events, contests, product fares…
• Monitor, evaluate and initiate customer-centric activities together with the regional B2B Sales Promotion colleagues
• Continuous monitoring and reporting of competitor B2B Sales Promotion / Marketing actions in the market.
• Regular update of the local Marketing, tracking of budget spend via online Marketing budget tool and reconciliation with SAP
• Amend and facilitate centrally/regionally provided content on local platforms and programs. Contribute local content, do local/language feedback to translations on airlines specific content
• Coordinate local LHG partner (e.g. JV partners) input for central tools and platforms (e.g. PPB, eXperts, corporate newsletter, etc.)
• Procure and inventory control of B2B Marketing and visibility materials
• Review and implementation of B2B partnerships
• Continuously updating relevant Sales Promotion/Marketing databases
• Ensure constant exchange and collaborative approach with Sales & Marketing teams
• Ensure local harmonized B2B Lufthansa Group appearance
• Local PR coordination in coordination with Corporate communication team and Marketing
• Steering of local agencies to produce sales collateral in accordance with regional guidelines and global decoupling agency
• Participation in other duties as assigned

Profile

• Bachelor degree in Economics or equivalent
• 2 - 5 years of experience in marketing on international level
• Languages: Fluent in English, French & Dutch (spoken & written) is a must. German is an asset
• Strong planning & project management skills
• Good knowledge of Microsoft Office
• Analytical skills
• Strong communications skills (verbal and written)
• Ability to work in a virtual & international environment
• Independent and proactive approach
• Attention to quality and detail
• Service / Customer orientation
• Team player
• Entrepreneurial / commercial mindset
• Structured / systematic approach / Process orientation
• Problem solving / solution oriented