Brand Manager Benelux, Gum Health / Parodontax & Corsodyl

Come work for the fastest growing toothpaste brand in the world! The toothpaste category in the Benelux is constantly evolving, and as one of the biggest players in this category GSK Consumer Healthcare (GSK CH) is looking for you to continue driving the growth.

As the Brand Manager for Gum Health (Parodontax & Corsodyl) at GSK CH, you will work closely with cross functional teams in Netherlands and Belgium as well as the Area Marketing team across Benelux & Nordics. You will be part of a passionate, experienced and culturally diverse Marketing team, focused on building brands trusted by consumers and experts.

Being the local Brand expert, you will transform global and area brand, portfolio and innovation strategies in the market for Netherlands and Belgium to win against competition.

Your responsibilities:

• You develop corrective actions based on data analysis and tracking of country/brand KPIs
• You lead country launch and activation plan for Innovations
• You responsible for artwork of all products under brand responsibility

• You implement global/area campaigns- continuously follow-up and evaluate results
• You lead local implementation of assets (TVC, sponsor spots, radio, internet, outdoor)
• You are responsible for implementation of country media plan and managing content and updates of local brand websites

• You are responsible for Advertising & Promotion budget for category/brand(s) in local markets
• You give input to sales forecasting and monthly reporting
• You contribute to budget and target processes

• Secure professional relationship within the country and cross functional teams with an involving and result oriented perspective
• Ensure all activities comply with company policies, relevant acts, legal demands and ethical standards

Why you?

Basic Qualifications:

We are looking for professionals with these required skills:

• Bachelor’s degree or above in marketing, economics, commercial, business or equivalent,
• Knowledge and experience of the consumer retail environment in the Benelux,
• Minimum 3-5 years of marketing experience with proven track record of achievements in leading FMCG companies or consumer health care,
• Excellent commercial understanding managing the brand from a P&L perspective,
• Experience of planning and execution of data driven digital marketing campaigns,
• Strong analytic, strategic and organizational skills,
• Demonstrated brand leadership capabilities, and the ability to work and engage within a cross-functional team,
• Strong communication and presentation skills (in English, Dutch and/or French)

Preferred Qualifications:

If you have the following characteristics it would be a plus:

• Passion for and commitment to brands and brand building,
• Goal oriented & result driven,
• Innovative thinking,
• Good grasp of new trends and consumer insights,
• Dynamic and hands-on approach,
• Able to drive fact-based decision making,
• Comfortable working in remote teams
• Experience navigating a complex matrix organization
• Resilient

• Li-GSK

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork in a culture of Innovation, Performance and Trust.

GSK Consumer Healthcare – Our Consumer Healthcare business develops and markets consumer preferred and expert recommended brands in the Oral Health, Pain Relief, Respiratory, Nutrition/Gastro-intestinal and Skin Health categories.

For further information, please visit www.gsk.com.

At GSK we value diversity and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.

We provide a supportive working environment, and a range of development challenges and opportunities. We also offer competitive benefits and compensation packages designed to attract and to retain the very best.

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GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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