Country Brand Lead Endocrine Care BeLux

Jobinhalt

Country Brand Lead Endocrine Care

Pfizer is the world’s premier biopharmaceutical company taking new approaches to better health. We discover, develop, manufacture and deliver quality, safe and effective prescription medicines to treat and help prevent disease for people. We also partner with healthcare providers, governments and local communities around the world to expand access to our medicines and to provide better quality health care and health system support. At Pfizer, colleagues in more than 90 countries work every day to help people stay happier and healthier longer and to reduce the human and economic burden of disease worldwide.

As we continue to create breakthroughs that change patients’ lives, we are looking for a new talent to fill the position of Country Brand Lead Endocrine Care , in the Rare Disease Business unit, Pfizer Belgium.

The role in summary:

As Country Brand Lead (CBL) Endocrine Care you are accountable to drive, co-develop and co-implement the best-in-class omnichannel strategy, for the Endocrine portfolio, consisting of creative digital and non-digital marketing strategies and tactics in close collaboration with the local and glocal cross-functional (XF) team members.

The Position

• Responsible for the development of the local strategic and tactical omnichannel plans for Somavert-Genotonorm-Ngenla based on customer/account/patient insights in alignment with XF- team members
• Build & execute a launch excellence omnichannel plan for Ngenla
• Lead and coordinate the in-country XF-Endocrine team whilst shaping and strengthening the portfolio approach
• think on new creative and innovative ways of interacting with our customers while keeping patient centricity at the core of all activities.
• successfully increase our customer and patient impact through new digital channels and further optimization of current non-digital channels.
• able to take ownership and drive projects from conceptualization to implementation.
• share and gather knowledge and best practices with/from other BU’s and from omnichannel marketing teams above country and externally.
• support acceleration of new capabilities, including omnichannel marketing
• active monitoring of developments in the healthcare environment, trends, competitor activities, customer- and patient-insights
• accountable for the planning, spending & controlling of allocated marketing budget
• Drive KOL/patient advocacy groups development and advocacy in accordance with Pfizer policies and maintain personal contact with selected key customers/KOLs
• Drive access strategy and support the XF access team to achieve the desired access, pricing and reimbursement
• Ensure high standards of Compliance to norms, policies, and procedures

This is an individual contributor role.

Possible location: Brussels, Ixelles. This position is not eligible to relocation.

Your skills

• Master in Life science, Marketing, Business or equivalent.
• Min. 1 to 3 years proven working experience in Marketing and/or Omnichannel Marketing
• Able to understand strategic business needs and customer insights and translate them into clearly defined digital and/or non-digital marketing campaigns
• advanced knowledge of non-digital (incl. more traditional) marketing tactics as well as digital marketing tactics (eg. Email Marketing, Search Engine Marketing, Social Media Marketing, etc.)
• Digital campaign management (planning, launch, ad testing, etc.)
• Ability to analyse data, interpret and communicate clear, actionable recommendations
• Identifies, measures and evaluates key performance metrics
• Challenges status quo to drive innovation
• Experience interacting with external customers & stakeholders and acting upon customer insights
• Fluency in Business English as well as Dutch or French, with a minimal requirement to understand and communicate in both languages

The following qualifications are a plus:

• Experience in pre-launching and launching new medecin(s)
• Relevant experience in Endocrinology
• Experience in pharma policies, procedures and compliance
• Digital Marketing Certificates
• Knowledge of website analytics tools (eg. Adobe Analytics)

Personal characteristics

• Team player, track record of working collaboratively/with others across functions
• Agility & flexibility are highly developed and present in your way of working.
• Strong analytical skills and data-driven thinking
• Create culture of innovation, testing and experimenting and continuous improvement
• Customer and patient first attitude

Our offer

At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence.Our breakthrough culture lends itself to our dedication to transforming millions of lives. Pfizer’s open-door policy is an integrated part of our culture across all levels of seniority.

We offer possibilities for working from home (up to 3 days per week) and flexible working hours.

Competitive salaries and benefit packages : meal vouchers, DKV hospitalisation, outpatient, dental, pension plan, phone, public transport reimbursement.

Unparalleled opportunities for career growth: trainings, possibilities for internal mobility, temporary assignments…

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.