Customer Value Proposition Specialist

Jobinhalt

What’s in it for you?

• Opportunities for continuous professionaltraining and development relating to your skills and experience.
• A competitive salary package with many additional fringe benefits including a car.
• Work with exciting technology in an internationaland friendly environment.

About the company

Looking for an employer that combines cutting-edge technology with a strong commitment to sustainability? Look no further than this leading industrial communication company. With a focus on sustainable solutions and innovative technology, the company offers intelligent internet-based industrial remote access products and works closely with machine builders and users to support their digitalization journey. Employees enjoy a collaborative work culture, shared resources, and ample opportunities for personal and professional growth. With a dedicated team of experts providing effective and sustainable remote access, proactive monitoring, and data integration for third-party applications, customers can easily and securely access their machines for valuable insights. Join this employer if you’re passionate about driving change and shaping the future of industrial communication.

Our client is a fast-growing company with more than 700 employees across 16 countries. They believe work should be challenging, rewarding, and fun, and are committed to developing their employees’ skills and knowledge. Based in Nivelles, Belgium, this employer is looking for motivated individuals who love to build remote connectivity and solve problems.

About the job

As a member of the marketing and communication department, you articulate customers’ insights and review persona based on research and insights provided by different internal stakeholders (mainly product experts).

• As customer value proposition specialist, you leverage the resourcesof the different specialists of our marketing & communication department.
• Value Proposition Development:You craft and refine the value proposition of the product or service, highlighting its unique features, benefits, and advantages. This involves, in close link with the Product Managers, understanding customer needs, pain points, and desires and translating them into clear and resonant messaging.
• Message Crafting: You create persuasive and impactful messaging that communicates the product’s benefits and advantages clearly. This includes developing both written and visual content, such as taglines, slogans, and visual representations. You develop marketing materials, presentations, and content that effectively communicate the value proposition to internal teams, external partners, and customers.
• Marketing in a box:You propose, deliver, and optimize turnkey marketing campaigns including digital journeys to support sales activities and to be activated by our different market units and distributors so that they can approach the B2B market. You create templates and tools to structure information and data for project documentation.
• Testing and Optimization: You continuously test and refine the value proposition by analyzing customer responses, engagement metrics, and conversion rates. You use this data to make informed adjustments to the messaging and strategy.
• Measurement and Reporting: You establish key performance indicators (KPIs) to measure the success of the value proposition strategy. You regularly report on metrics related to customer engagement, conversions, and revenue impact.

About the ideal candidate

• You have 5 years’ experience in marketing and communication or business development,
• You can manage project, planning and program management of company-wide and crossdepartmental projects in a global environment,
• You can manage marketing campaigns development and coordination,
• You can analyse and optimize of KPI’s results,
• You have a strong communication, presentation and writing skills in English,
• You have analytical, creative, and innovative approach to solving problems,
• You are well organized, creative, meticulous, and detailed oriented,
• You have good sales process understanding in a B2B environment.