Go-To-Market Strategist

Jobinhalt

Go-To-Market Manager / Strategist - OneApp

TOYOTA is one of the world’s largest automobile manufacturers and a leading global corporation. Founded in 1937. Toyota now sells vehicles in 170 countries and employs over 300.000 people.

Based in Brussels, Belgium, and staffed by 2.700 people and more than 60 nationalities,

Toyota Motors Europe (TME) handles the wholesale marketing of Toyota and Lexus vehicles, parts & accessories, and manages Toyota’s European R&D, manufacturing and engineering operations.

Team / Division description:

Connected Technologies (CT) division has a clear focus on the Smart Car of Tomorrow and developing new related business opportunities. The Go-To-Market team is leading the S&M strategy for rolling to market new digital products linked to smart and connected car.

About the role:

Are you excited to drive Go-to-Market strategy for new product launches? Act as a strategic partner creating offers and defining key success factors for the roll out of digital products, including the companion mobile app OneApp.

Using OneApp means wherever you are, you can connect with your car. Plan journeys from home, find your car, optimise your driving, receive driver analytics, and service maintenance notifications.

This role is a key input in digital product launches, from creation to iteration to selling at scale. Your key responsibility is to partner with our Product and Operations teams to oversee and lead new launches, whilst working to ready the product for scale. After the launch, you will drive operational initiatives to help enable the launch and establish voice-of-customer feedback to help shape the next version of the app or product.

What you will do:

• Define overall offer for digital products, including positioning, bundling and pricing
• Define clear success metrics according to overall strategy in order to drive decisions within the organisation
• Partner with Product Owners to embed offer and market feedback into product development
• Partner with various cross-functional teams on new feature rollouts and go-to-market strategies
• Establish a user-centric launch for OneApp and revamp overall connected offer towards customers

About You:

● Prior experience creating the successful end to end launch strategy for an enterprise mobile app

● Experience working collaboratively with cross-functional teams

● Knowledge of pricing models

● Tenacity in delivering results and driving projects to completion

● Excellent stakeholder engagement and management skills

● Detail oriented and data-driven approach

● Knowledge of the automotive industry would be a bonus

Equal Opportunities, Diversity & Inclusion

Connected Technologies is proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Every role is open to all sections of society and we are committed to providing equal opportunities to all. If you have a disability or any other additional need that requires consideration, accommodation or adjustment to the role or recruitment process, please do let us know.