Indirect Channel GTM Marketing Manager

Jobinhalt

Onze klant heeft als doel om KMO’s, grote bedrijven en publieke instellingen te helpen om hun digitale uitdagingen om te zetten in opportuniteiten. Als ‘caring’ partner die convergente oplossingen aanbiedt om bedrijven beter te laten communiceren & samenwerken, te verbinden, te beschermen en gastvrij te ontvangen.
Bij de portfolio tribe stellen we de noden van onze klant centraal en ontwikkelen en onderhouden we onze portfolio aan oplossingen. Daarnaast werken we ook de positionering uit van ons merk, onze oplossingen en onze go2market plannen voor de verschillende klantendoelgroepen. De doelstelling is het genereren van nieuwe klanten, bestaande klanten laten groeien en maximaal engageren van klanten via relevante verhalen. We werken nauw samen met de Sales organisatie om de juiste boodschappen tot bij onze beslissingsnemers te brengen en ondersteunen client engagement door in te zetten op de relationele connectie met beslissingsnemers.

Indirect Channel GTM Marketing Manager

• Will be responsible for driving the company’s Channel Marketing Strategy and Programs to grow, keep and get sales through Indirect Channel Partners (connectivity sellers and integrators).
• In this role, formulating partner marketing plans, which include compelling value proposition, messaging, lead generation, along with channel partner sales enablement and management of the fund requests.
• The ideal candidate for this role will establish a Partners Program with clear vision and support as a valued contributor to the growth of the Sales team
• Develop Partner Marketing strategy, segmentation, value proposition and GTM plans
• Work with Indirect Channel Partners to establish co-marketing programs by setting clear goals, tracking success against plan, driving awareness, and generating leads in SME/LE landscape
• Develop and execute quarterly partner-specific marketing and promotional plans
• Work closely with the sales team
• Participate in Sales and Marketing Channel Partner Meetings
• Lead co-marketing activities with Indirect Channel Partners, including webinars, digital campaigns and trade shows
• Define, manage and track promotional campaigns monitoring overall efficiency and lead generation. Set reporting targets on product and partner level, tracking ambition and results

Required Skills & Experience

• Relevant B2B technology marketing experience
• 5+ years relevant experience of strategy, Indirect Channel marketing in a B2B environment.
• Proven track record of working with Indirect Channel Partners to build campaigns
• Self-motivated with ability to prioritize and manage competing demands
• Strategic thinker, skilled communicator and seasoned influencer with demonstrated ability to drive consensus at all levels.
• Strong project management and organizational skills, with the ability to manage multiple projects at the one time.
• A self-starter, with a can-do attitude
• Strong written and verbal communication skills in Dutch and French
• Must quickly grasp company messaging and branding

Job Type: Full-time