Junior Digital Media Specialist and Copywriter

Jobinhalt

Calzedonia Group is a fashion retail company specializing in the hosiery, beachwear and underwear market. Founded in Italy in 1986, the Group has a network of 4,900+ stores in 50+ countries and 39,500+ employees worldwide.

The Group’s business is continuously growing with a full program of new store openings around the world.

Your Tasks

Digital Media

• Manage execution in paid digital channels through local agency, track performance and ensure that local agency is optimizing budget for all channels on a weekly basis
• Deep knowledge of the full funnel approach from brand awareness to conversion driving campaigns, and its media mix
• Ensure spend optimization by driving decisions with data driven approach
• Overseeing campaigns and optimizing towards KPI goals set prior to each campaigns and, implementing A/B tests
• Researching campaign issues and formulating tangible solutions
• Monitoring PPC trends, best practices, and techniques
• Localize and execute global campaigns
• Overall collaboration with wider company areas to reach main commercial targets
• Knowledge of main advertising platforms and tools like Google Ads, Meta Business Manager, Criteo, Google Analytics, TikTok and main Programmatic vendors

Reports & Analysis

Critical evaluation and review of the Media Plan to ensure all plans are created with agreed business goals shared by the media agency

• Data analysis reporting to ensure accurate campaign spending and monitor/improve performance
• Proven experience in Excel and PowerPoint
• Sharing reports and campaign recaps to HQ and other internal stakeholders using Excels or other tools like Data Studio

Copywriting

• Collaboration with E-Commerce, C&I and Digital department to brainstorm and execute a variety of materials that will be distributed via multiple channels
• Creation of high quality contents in a variety of formats across multiple channels
• Owning the brand tone of voice across all touch points and channels

Your Profile

• Excellent organizational skills, and ability to manage multiple projects at the same time
• Keen to detail
• Result-oriented, with strong quantitative and qualitative analytical skills
• Proactive team player and able to work independently to meet goals
• A passion for the digital space in general and fashion e-commerce in particular
• Ready to learn, grow and adapt in a fast-paced environment
• Dutch native mandatory

Interested?

Apply now!