Digital Lead

Job content

Zoetis is a global animal health company dedicated to supporting customers and their businesses in ever better ways. Building on 65 years of experience, we deliver quality medicines and vaccines, complemented by diagnostic products and genetic tests and supported by a range of services. We are working every day to better understand and address the real-world challenges faced by those who raise and care for animals in ways they find truly relevant.

Our name, Zoetis (zō-EH-tis), has its root in zo, familiar in words such as zoo and zoology and derived from zoetic, meaning "pertaining to life." It signals our company’s dedication to supporting the veterinarians and livestock producers everywhere who raise and care for the farm and companion animals on which we all depend on.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact.

Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

Zoetis is looking for a Digital Lead.

The Digital Lead plays a pivotal role in driving our digital transformation and shaping our online presence to enhance brand awareness, drive customer engagement, and ultimately contribute to the company’s growth and success.

The digital Lead manages one digital manager, implements innovative digital strategies, and leverages cutting-edge technologies to deliver impactful results that resonate with our target audience, pet owner, farmers, vet staff and other stakeholders.

By harnessing the power of digital marketing channels and analytics, the Digital Lead helps us stay ahead of the curve in a rapidly evolving digital landscape, positioning Zoetis Benelux as a leader in our industry. The Digital Lead leveraged digital innovation to drive business outcomes and thrives in a collaborative, dynamic environment, collaborating with all teams of the organisation.

CORE RESPONSIBILITIES

Strategy & Planning

• Develop and implement comprehensive digital marketing strategies to drive customer and consumer acquisition, engagement, and retention across all digital channels (e.g., website, email, social media, SEO/SEM, etc.).
• Lead the digital manager, providing guidance, coaching, and support to ensure the successful execution of digital initiatives.
• Collaborate with cross-functional teams, including Marketing, Sales, Commercial Operations, Center of Excellence, to align digital efforts with overall business objectives and priorities.
• Analyze data and metrics to track performance, identify trends, and optimize digital campaigns and initiatives for maximum effectiveness and ROI.
• Stay updated on emerging digital trends, technologies, and best practices, and recommend innovative strategies to stay ahead of the competition.
• Manage digital budgets, resources, and vendor relationships effectively to ensure efficient use of resources and timely delivery of projects.

Relationships

• Develop mutually beneficial long-term partnerships with local and international teams based on high quality interactions and exceptional provision of service
• Implement bespoke solutions for the customer, utilising all available resources and tools
• Address the specific and individual needs of customers and consumers proactively and effectively
• Work effectively at all levels in the team; with the General Manager and Business Unit Directors and with all relevant stakeholders
• Contribute to the success of your team by sharing best practice with colleagues and proactively introducing ideas

Compliance

• Maintain high standards of business conduct and compliance, adhering particularly to Pharmacovigilance Policy, Global vet Policy, Zoetis values, travel & expenses policy and local codes of practice.

KEY SKILLS

Capability in, or potential to develop:

• Deep knowledge of digital marketing channels, strategies, and best practices, including SEO, SEM, social media, email marketing, content marketing, and analytics
• Strong leadership abilities
• Excellent analytical skills and the ability to translate data insights into actionable strategies and recommendations
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels of the organization
• Results-driven mindset with a focus on continuous improvement and innovation

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously
• Strong written and verbal communication skills in Dutch and/or French + English
• Drive and resilience, demonstrated with a persistent attitude

Our Colleagues make the difference

• Keep your digital skills sharp. Train, and retrain
• Be an expert on your domain - know them inside and out, and continue to learn
• Use the experience from setbacks and failure to drive your future success

Always do the right thing

• Sell what you know your customers need; what you know will work for their business
• Uphold the highest standards of professionalism, honesty and integrity with the customer
• Help build the reputation of our brand by understanding and supporting the things that we stand for

Customer obsessed

• Know your stakeholders. Know more than just their names, know their business
• Establish effective and lasting relationships with customers that build loyalty to our brand

Run it like you own it

• Ground all digital plans in commercially sound thinking
• Make realistic and achievable commitments to customers that work for our business whilst benefiting theirs

We are one Zoetis

• Show the stakeholders a united team that speak with one voice
• Give the team timely information and support that helps them to deliver their role
• Know what’s going on around the business and talk about it to your customers

TRAINING & QUALIFICATIONS

• Proven experience in digital marketing with a minimum of 5 years
• Experience in leadership role
• Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree preferred

EXPERIENCE

• Experience in a commercial industry
• Experience in a digital lead role
• Professional experiences gained in industries or sectors outside of Animal & Human Health are welcomed

TRAVEL REQUIREMENTS

• High frequency of travel. Drivers License required.