Healthcare Initiatives and Communications, Region Marketing Manager

Job Title: Healthcare Initiatives and Communications, Region Marketing

Reporting to: Healthcare Region Marketing Director

• Creates and executes Healthcare marketing plans and sales campaigns to grow volume, revenue, and profit within targeted segments.
• Collaborates with other groups to ensure the right messages get to the consumer through all communications channels.
• Identifies targeted markets, researches buying behaviors, and translates buying behaviors into value propositions for customers.
• Manages a team of 2 and coordinate across region with other teams.

Develops Marketing Strategies

• Analyzes marketing research information to develop a value proposition that clearly articulates UPS’s positioning against the competition.
• Builds and presents marketing tools and information to internal stakeholders to gain approval of marketing plans.
• Works with corporate teams to develop comprehensive marketing materials and collateral.
• Implements measurement plans to ensure effective tracking of program or product deployment (e.g., enrollment, activations, etc.).

Project management

• Manages project lifecycles, including project scope, resources, schedule, initiation, start-up/design, building, and deployment to see projects from beginning-to-end.
• Designs and implements communication plans to ensure those affected by projects are informed and updated.
• Balances multiple projects and deployment schedules to meet stakeholder goals and expectations.

Analyzes and Reports Performance of Segments

• Analyzes product volume and revenue performance (e.g., monthly, bi-monthly, quarterly, annually, etc.) to report any variances to plan.
• Reviews annual situation assessment (i.e., SWOT to understand past performance of products and services.