iStorm - Head of Digital Product

Contenido de trabajo

Organisation and department description

My client is a company in the automotive industry.

They are looking for a "Head of Digital Products"

Job description

Product marketing :
Defining the product Go-To-Market strategy
Defining user personas and selecting target audiences
Defining the traffic acquisition, conversion and remarketing strategy
Implementing marketing campaigns or coordinating the executions with agencies
Managing the marketing budget and campaign’s efficiency
Managing the marketing performance
Coordinating the creation of marketing materials

Product performance :
Outlining the action plan for achieving performance and growth target (traffic, pageviews, leads, sales, etc.)
Leading and coordinating the day-to-day activities
Building reporting and monitoring the performance
Ensuring the realization of performance target during entire product lifecycle
Analyzing user behavior and conversion data in order to improve the product and increase the performance
Testing new ideas and concept that increase performance

Product development and strategy:
Assisting the management team in the development of product vision and strategy
Assisting the management team in the prioritization of product features and capabilities according to the roadmap
Coordinating the development cycle
Preparing product and business requirements
Coordinating the validation of wireframes, prototypes, design, etc.
Coordinating the development planning
Coordinating technical collaboration with external parties
Ensuring the product launch and iteration
Team Management : Manage a team of Developers + Product Manager + IT Manager + Data engineer.

Profile

Skills:
Min10 years’ experience as digital Product Manager
In-depth digital marketing knowledge
Experience in developing and implementing customer/traffic acquisition strategy. Media knowledge is a strong plus
Performance/result oriented
Experience in coordinating the development of a digital product (from preparing business requirement till coordinating the development, testing and go live of the product)
Proficient at user/data/performance analysis and affinity with mainstream tracking and analytics tools (Google analytics, Data studio, Hotjar, Google tag manager, etc.)
Good understanding of UX/UI principles. Experience in Web design is a plus
Proficient at planning & organizing
Good functional and technology knowledge. Ability to validate and challenge technical decisions
Ability to work and ensure a smooth communication with the development team
Ability to work with internal and external stakeholders
Fluent in French and English + a good level in Dutch.

Offer

Full time contract in Brussels.