Key Account Manager Off-Trade

☞ Brown-Forman

Ver: 160

Día de actualización: 26-11-2025

Ubicación: Brussels Brussels Capital

Categoría: Ventas

Industria: Marketing Advertising Food & Beverages Consumer Goods

Posición: Associate

Tipo de empleo: Full-time

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Contenido de trabajo

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Meaningful Work From Day One

To achieve sales, profit and distribution objectives through the execution of brand building activity and brand education within the best trade terms negotiation Off-Trade customer’s universe, specifically in strategic accounts. As well as ensuring the best position on the market for the Brown-Forman premium brands in the respect of the budget. This position works closely with and under the supervision of the National Customers Manager

What You Can Expect
  • Achieves appointed sales targets, distribution, profit and visibility objectives in assigned customer accounts in the respect of budget.
  • Evaluating current customer structure and building database in sales reporting system.
  • Negotiations with Off Trade chains purchase departments.
  • Leads annual negotiation of trade terms and achieves win-win agreements with Key Accounts.
  • Developing and negotiating, in close relations with the CM, promotion plans with customers (chain purchase departments).
  • Develops execution plans on customer level to be executed by the responsible sales rep.
  • Planning and evaluating Marketing and Sales Budget in cooperation with marketing / trade marketing/ CM functions.
  • In close relations with sales area manager, achieves appointed sales targets, distribution, profit and visibility objectives in assigned Regional Off trade customer accounts
  • Implementation and evaluation of promotional activities on chain central level
  • Regular and systematic customer visits according to work plan and customer coverage.
  • In close relations with the Finance and Sales Director, manage the budget of allowances/rebates.
  • In close relations with Category Manager, manage the NIP budget.
  • Build excellent relationships with customers on all levels within the business environment in daily business in close collaboration with National Field Sales Mgr, Area Sales Managers Off-Trade and Off-Trade sales reps.
  • Cooperates with Finance, Area Sales Managers and Brand Managers, Trade Marketing for planning, budgeting and forecasting processes to ensure integration of the B-F brands’ strategies into Off-Trade channel strategy
  • Communicates channel’s vision and provides strategic input to other departments in the company
  • Collects and updates information about competitors’ activities.
  • Continuously improves relationships with key accounts, executing regular and systematic trade visits to main customers in order to diversify the list of strategic contacts
  • Plans and Conducts brand trainings for trade partners in cooperation with brand training specialists in the respect of drink responsibility
  • Reporting on the Mobile Reporting System.
What You Bring To The Table
  • Bachelors Degree of Equivalent experience
  • Previous negotiation experience with Off trade national accounts.
  • Great communication skills
  • Knowledge of IT literate, MS Office application
  • Fluent language English and Flemish
What Makes You Unique
  • Very good knowledge of the Belgian retail environment, ideally with some years of significant off-trade FMCG experience
  • Several years of experience in customer direct cooperation and management
What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. We are dedicated to creating a responsible drinking culture, providing a safe, inclusive, and engaging workplace, protecting the environment, and making a positive contribution to our communities.

Requisition Type

Employee

Management Level

Professional

Global Job Level

P6

Number Of Openings Available

1

Full time

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Plazo: 10-01-2026

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