Marketing Manager - bilingual Dutch / French

About Seek & Care

SeekandCare is a fast-growing start-up based in Nivelles, Wallonia and is the first platform, dedicated to healthcare professionals. We offer a free benchmark to meet the needs of our medical and paramedical customers.

At Seek & Care, we have a mission: change the daily life of healthcare professionals by taking care of their medical purchases while promoting their peace of mind.

To fulfill our goals and to help us grow our company we are looking for a Marketing Manager to join our great teams of self-started and motivated people!

So, if having a job where you can have an impact is appealing to you? If you want to join a company where you will be able to be yourself, bring your own perspective and where you’ll be valued for that? Then...we are ready to meet you!

Your job in a nutshell

• Developing strategies and tactics to boost the company’s reputation and drive qualified traffic on our website;
• Deploying successful marketing campaigns - both prints and digitals - from ideation to execution;
• Experimenting with various organic and paid acquisition channels.

Responsibilities

• Develop strategies and tactics to get the word out about SeekandCare and drive qualified traffic to our website;
• Deploy successful marketing campaigns - both digital and print - and own their implementation from ideation to execution;
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis,...;
• Produce valuable and engaging content for our newsletters, website and blog that attracts and converts our target groups, healthcare professionals;
• Build strategic relationships and partner with key industry players, agencies and vendors;
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies;
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals;
• Work in close collaboration with the Sales & Suppliers department to adapt the communication strategy (to know better what to communicate to our target customers, prepare the next promotions, sales, etc.);
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

• Demonstrable experience in marketing;
• An experience in the healthcare industry is a plus, so is an experience in a start-up and/or in an e-commerce platform;
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate;
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
• Experience in setting up and optimizing Google Adwords campaigns;
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets;
• A sense of aesthetics and a love for great copy and witty communication;
• Up-to-date with the latest trends and best practices in online marketing and measurement;
• A degree in Marketing, Communication or any related field.

Benefits

• A good salary package adapted to your skills and experience;
• A flexible working hours environment with remote options;
• A unique chance to be at the start of something big;
• A chance to work for a disruptive company willing to change status quo of the healthcare purchase industry.

Sounds like something you’d like to be a part of? If your profile matches and that you want to know more send us your application.