Online Marketing Project Manager

Purpose of the position:

Responsible for the online channel for Belgium fr :drive qualified traffic & optimise the performances of online channels (websites, mobile etc)

Mission 1:Increase qualified traffic on the website through an efficient and optimised integrated online marketing plan

Mission 2: Manage and optimise Belgium fr online platform(roll out tactical campaigns, optimise UX and content, SEO and fix bugs) to ensure brand positioning and maximise conversion rate

Mission 3: Maximise Acquisition through online media (increase in qualified traffic, revenue and customer acquisition)

Mission 4:Develop a local CRM strategyaimed at increasing customer acquisition, retention and lifetime value

Mission 5:Collaborate with all managers as business partners in a omnichannel vision

Responsibilities:

• Contribute to achieving the country’s business objectives
• Be co-responsible for any marketing action plan/material/ being in line with the corporate brand guidelines and upscale positioning
• Be responsible for online marketing budget
• Be responsible for online BV, sales contribution and online channel KPI’s

Nurture leads through CRM

Tools:

Dashboards

Web tracking (GAP)

Club Med CMS

Performance KPIs

Online Conversion Rate

Direct BV and Internet BV

E-ad campaigns ROI

Club Med site SEO indicators

EDM KPI’s (database growth, open rate, click through rate, sales via EDM, BV)

Management

Belgium online executive & co-management of CRM VIE with Switzerland

Hierarchic :

Benelux Marketing Manager

Profile requested

Education: Bachelor / Master’s Degree in Marketing or Communications / or related field

Job experience: At least 5 years’ experience in online marketing in a fast growing company - CRM is a plus

Competencies requested

Knowledge:

Local tourism market, online digital trends, online marketing tools & methods.

Skills:

Genuine passion and in-depth understanding of the marketing & tourism field

Experience in promoting and engaging consumers through online advertising

Experience in managing media buying, analytics and creative brief

Experience in managing online agencies and related key stakeholders

Familiarity with HTML, GAP and Dreamweaver (or similar) is essential

SEO strategy knowledge

User experience/customer conversation maximisation

Experience in creating engaging EDM as part of a CRM strategy is a plus

Creative and effective written communication

Creativity, excellent written communication & analytical skills.

Technical skills (tools…):

High levels of proficiency in professional written and verbal communication

Advanced copywriting & editing skills in English.
Advanced knowledge in Microsoft Office (PPT, Excel)

Languages:

French and English