Product Marketing Manager

About Showpad

At Showpad, we empower others to be at their best. As a business, that means the Showpad revenue enablement platform allows revenue-generating teams to engage buyers through industry-leading training and coaching software as well as innovative sales content and engagement solutions. We provide sales and marketing with the software and support they need to enable their teams, drive more revenue and deliver incredible buying experiences.

Founded in 2011 in Belgium, Showpad is a team of more than 400 people working from our headquarters in Ghent and Chicago or regional offices in London, Munich, San Francisco and Wroclaw.

As an employer who understands the importance of diversity, we are committed to proudly representing the various identities of the communities in which we work and the clients that we serve. We have been recognized as a top workplace by Built In Chicago, Built In San Francisco and Inc. Magazine, as a top 10 software company in the Inc. 5000 Europe list and won the award for "Most Sustainable Growth Company" by Deloitte Belgium.

About the Product Marketing Manager - Velocity position at Showpad

As the product marketing manager of velocity you’ll work in lockstep with your team to activate voice and value through the GTM teams driving highly coordinated launches, revenue plays (acquisition, expansion retention), and enabling all revenue functions. You will help support initiatives to continually improve our GTM processes to remove seller friction by providing the tools, content, stories and customer references to engage buyers with a clearly differentiated story and experience.

Key Responsibilities for Product Marketing Manager at Showpad

• Partner with your Launch and Play captain supporting new product introduction and revenue plays for sales, customer success and partner teams.
• Drive interlock with content / creative teams to ensure all tools and assets are reflecting project specific messaging while coupled with overarching company messaging and positioning.
• Interlock prime with sales enablement for the creation of sales playbooks.
• Quarterback our voice of customer initiatives including win/loss, peer reviews, customer stories while researching progressive tools to continually improve.
• Curate win/loss and CI insights through enablement tools.
• Oversee internal newsletter content announcements for the last 30 / next 30 in partnership with the enablement team.
• Coordinate a Unified GTM calendar including events, campaigns, training.
• Define and drive a content / tool review board going beyond analytics to truly understand seller realities and needs.

Required Skills for a Product Marketing Manager at Showpad

• 4+ years experience in B2B Marketing (software industry experience highly preferred)
• Excellent verbal, written and collaboration skills
• Ability to produce high-quality work in a fast-paced, deadline-driven team environment
• Self starter with strong organisational and time-management skills
• Team player
• Eager to learn and take on new challenges
• Passion for advancing product marketing narratives throughout our organisation and with our customers

What you can expect from Showpad

We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We’re building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether that’s paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organisations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you.

Showpad’s Commitment

We are committed to creating a diverse and inclusive organisation and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.

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