Regional Digital Media Manager

Position Summary:
PerkinElmer Informatics is seeking a Regional Digital Media Manager in EMEA in a critical role on our Global Digital Media team. You will be a significant contributor to PerkinElmer’s digital audience campaign strategies and will be a regional lead for the creation and management of digital audience research & strategy of your assigned audiences, including the effective communication of our global strategy driven through regional and agency teams for local execution, providing guidance on the role of media and proposed channel mix, as well as messaging guidance across the funnel stages.

You will also help us enhance customer and prospect engagement to achieve growth objectives, attract and convert qualified leads, and implement a digital account-based marketing strategy. You will work closely with field marketing/campaign managers and a wider marketing ecosystem including Customer Success, Marketing Operations, and Product management colleagues to create an integrated digital marketing strategy, delivering on digital tactics that are optimized to drive pipeline/revenue growth.

Primary Responsibilities (Essential Functions):

• Drive and leads the development and effective communication of comprehensive global media strategies for reaching both new and existing audience groups across all funnel stages. Builds complex, high visibility integrated media plans (including audio, video, strategic content partnerships, etc.) at scale.
• Manages the creation and aggregation of digital audience research for assigned audiences to inform overall strategy development
• Leads our mapping process of the digital media customer journey and digital content/assets for assigned audiences and managing broad scope cross-channel programs. Work in partnership with regional leads who have provided guidance on objectives, audiences, and campaigns
• Coordinates and partners with GTM teams in the development of program/campaign creative, web experiences, offers, and content, that will best support customers across various journey stages
• Develop and share campaign guidance for regional teams which includes but is not limited to channel mix, partner mix, and creative/content requirements.
• Optimize the customer experience – establish test and learn plans and analyze historical performance to drive continuous improvement across all stages of the customer journey within paid media
• Develops and tracks progress against our global learning agendas for assigned audiences to better understand the audience and their journey. Partner with Marketing Analytics and GTM leads to define campaign KPIs and digital specific measurement approaches that unearth new learning and enable measurement of key outcomes.
• Primary point of contact for the Audience Strategy, GTM and Creative teams for assigned regional audience(s) across the funnel. Serve as the digital media SME leading internal stakeholder meetings, working closely with regional teams and our agencies to support execution against global strategies, goals, and commitments
• Serves as a channel/media specific SME to broaden the overall bench strength and capability of the global media team as well as drive optimal channel performance.
• Foster and support a data-driven decision making by sharing key performance results, key market trends, audience research, test results, across relevant teams
  
  Additional Responsibilities:
• Recruitment: PerkinElmer Informatics hires employees who are on the constant lookout for the best talent to bring onboard, helping PerkinElmer to build one of the best companies in the world.
• Must be capable of managing agency management, strategy and performance.
• Other duties as assigned.

Knowledge and Skill Requirements:

• Strong decisive leadership qualities and someone who is comfortable driving strategic media plans and projects and leading across functional teams with limited oversight.
• Deep knowledge in digital media and cross-channel media planning. Proven ability to understand and leverage the unique capabilities of each channel to form a cohesive media strategy for assigned audiences and campaigns.
• Prior background in product marketing processes, measurements, KPIs and executing programs.
• Ability to proactively identify and solve business problems using media strategy expertise.
• Mentor and coach junior team members who support media strategy and manage agency execution.
• Effective communicator (written and verbal) who can effectively express one’s ideas and motivate and influence cross-functional teams to drive progress
• Proactive thinker with a bias for action and sense of urgency, seizing opportunities to make shifts that will drive material improvement and deliver customer value
• Proven ability to leverage research to understand audiences: what they need, key challenges, media habits, etc. and apply this knowledge in the form recommendations (journeys, design, offers, messaging, web experiences and content requirements)
• Proven ability to be detail oriented and drive cross-functional projects to completion, on deadlin

Basic Qualifications:

• 5+ years’ experience in marketing with at least 3+ managing digital/online marketing programs
• 2+ years working in a B2B direct sales environment
• BA/BS degree in marketing, or equivalent related experience

Preferred Qualifications:

• Competent analytics experience a huge plus to assist with data gathering projects and dashboard builds that enable continuous learning
• Prior experience in the scientific and SaaS industry is a plus
• Proficiency in foreign languages a plus.
• Self-starter who can work independently when needed.