SEO/SEA Specialist

Contenido de trabajo

GRACO IS PART OF YOUR DAILY LIFE:

We pump the peanut butter and mayonnaise into your jar, the filling into your cookie, and the oil into your car. We glue the soles of your shoes, the glass in your windows and pump the ink onto your bills. We spray varnish on your furniture, coating on your pills, the paint on your house and texture on your walls. We even sprayed the paint on the White House in Washington D.C. and stripes on the field at Wembley Stadium in London. As one of the world’s leading suppliers of fluid management products and packages in the markets in which we participate, our mission is to generate sustained profitable growth for the benefit of our customers, associates, shareholders and communities.

SEO/SEA

OVERVIEW:

The SEO/SEA Specialist is responsible for the strategy, coordination and implementation of SEO and SEA for EMEA in cooperation with several stakeholders. This position is also responsible for the creation and management of the EMEA MarCom analytics. He/she will need to create integrated rapports and dashboards enabling the evaluation and optimization of campaigns. This is a marketing communication role suited for a technically strong profile.

REQUIREMENTS:

Experience: Minimum of 4 years digital marketing experience with excellent understanding of SEO, SEA, Online Reviews & Web analytics

Education: Bachelor in web development, digital marketing or equivalent experience.

Skills

• Strong experience in using analytic tools including Google analytics, Google Tag Manager, Bright Edge, Bazaar Voice, Google Adwords, Yandex, Bing Adwords and YouTube.
• Deep knowledge of visualization tools such as Tableau, Klipfolio, Google Datastudio or others.
• Strong understanding on how digital marcom tactics influence the consumer purchase process

CHARACTERISTICS:

This is a position where you need to be able to manage multiple priorities in a fast-paced and ever changing international environment. You are a team player who enjoys collaborating with others, but also have the ability to manage projects individually and with minimal direction. Through your superior logic and communication you enjoy presenting complex concepts and data analyses in a clear and effective manner. You are dynamic and always eager to learn and adapt.

RESPONSIBILITIES:

• Design and execute multilingual SEO and SEA strategy & tactics aimed at maximizing search engine visibility, increasing traffic, and growing leads across all Graco.com websites.
• Perform keyword/competitive research, technical and link analysis for SEO and SEA.
• Synchronize organic and paid search initiatives and increase efficiencies and conversions.
• Cooperate with internal stakeholders as well as SEM agency teams.
• Collect digital metrics from several (digital) sources such as CMS, MAP, CRM and others. Combine these data with offline marketing metrics to achieve fully integrated MarCom Analytics.
• Analyse and interpret data sets and communicate the conclusions and insights effectively through dashboards.
• Provide both detailed data for individual campaign optimization as well as more generic data in line with KPI’s to detect trends across campaigns and divisions.
• Create closed-loop analytics throughout the buyer’s journey.

BENEFITS:

Graco offers a full-time contract of indefinite duration. We ask a lot of our employees, which is why we give so much in return. In addition to your competitive salary, group insurance, meal vouchers, etc, we also provide the following:

Ping-Pong: Compete with your colleagues during our Ping-Pong tournaments.

Fitness: You can stay in shape by using our fitness facilities before or after your workday