Shopper Marketing Internship

Are you looking for you first working experience? And are you available for a 6 months paid internship starting in October 2021?

Well, then we have great news for you! We are looking for a fresh-from-school graduate to dive into the wonderful world of shopper Marketing at Danone in our office in Ghent!

Get a great first taste of life in “FMCG” (aka “fast moving consumer goods”, or in human language: brands and products you can find when exploring your local supermarket) in a young, dynamic, enthusiastic and incredibly talented team (maybe we should add humble too?). Oh well, all joking aside: you may just have found your first dream job! Hungry to apply?

In this 6 months remunerated internship, you will join our local shopper marketing team. Euh, shopper what? Shopper marketing is all about convincing consumers to buy our products at their preferred point of purchase, and this can be anywhere: the local supermarkt or hypermarket, on an e-commerce platform or even when they are refueling at a petrol station and quickly popping into the shop to buy a snack to enjoy while driving.
The job of a shopper marketeer is to identify the key moments and places to make sure the shoppers find our products and develping shopper activations to convince them to add our products to their basket or cart.

What would be your role in this team, you ask?

• You’ll collaborate with the shopper team on the implementation of our Alpro & Provamel shopper activations in Belgium and Luxembourgh like the launch of new products and the activation of key shopper occassions, for example “back to school”. You’ll be involved in the whole process; from briefing an agency to giving input on creative concepts and follow-up of the project until it is live in the market.
• Your day-to-day task will be focussed on driving excellence in execution: ensuring consistency in brand identity towards our shoppers through the follow-up of the design of all point of sales materials like displays, wobblers, shelf dividers and making sure the materials are available in time.
• Together with the shopper marketeer, you’ll monitor the impact of the activations on key customer KPI’s to get relevant learnings and optimize for future activations.
• The scope of the job is multi-channel: from the more traditional retail channel to our impulse channel (proximity stores, sandwich bars, petrol stations, …)
• You’ll closely collaborate with your colleagues in different functions, for example: local product managers, brand marketing team and field sales manager.
  

• You can start the 21st of February 2022 and are available for 6 months
• You preferably hold a Master Degree (f.ex. Communications, Economics, Marketing, Digital Marketing, or relevant bachelor degree, e.g. Retail Management)
• You are freshly graduated and hungry for a first experience in marketing
• You are passionate about consumer goods and eager to dive into the world of shopper marketing
• You are analytical, punctual and have excellent coordination skills
• You have a flexible mindset: you are proactive and can work independent with an eagerness to learn
• You are a real social animal, adding your own personal touch to our team
• You are fluent in Dutch, French and English
  

Working here you’ll need to enjoy a fast-pace, complexity and it can get a little challenging. But it’s packed with opportunities. You’ll work with some of the best-known brands in the world, such as Alpro, Evian, Nutricia, Activia and Nutrilon and we absolutely guarantee that you can just be yourself. Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

We are proud to be an equal employer. We are convinced our differences make the difference and that an inclusive working environment will drive our growth as a business, as teams and as individuals. We will therefore consider all applicants for employment* fostering an inclusive working culture that is accessible for all.

Did you know that as a B-Corp certified company, Danone Benelux meets the highest verified standards of social and environmental performance, transparency, and accountability?

We offer a paid internship for 6 months, also called BIS/Beroepsinlevingsstage, with a monthly remuneration.

By joining us you will become part of one of the leading and most innovative food companies in the world.
We believe that everyone has talent, something which comes natural to you. Your uniqueness is something which brings both excellence as well as energizes you.

Hit the apply button now, your application will be reviewed by our internal recruitment team. If you have questions you can reach out to chloe.uyttenhove@alpro.com!

• all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

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