Field Marketing Manager

☞ Barco

View: 125

Update day: 26-11-2025

Location: Kortrijk West Flanders

Category: Marketing / PR Sales

Industry: Appliances Electrical Electronics Manufacturing

Position: Mid-Senior level

Job type: Full-time

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Job content

The function

As Healthcare Field Marketing Manager, you contribute to your market(s) growth by building, implementing, measuring, learning, and optimizing the marketing plan for your market(s).

You have two main responsibilities: for one of the main segments build, orchestrate and/or execute the global plan, and next to that you plan & implement all Healthcare activities for Europe. You know like no other what your market and partners require, to translate that into marketing objectives and priorities and to plan and execute high performance marketing campaigns accordingly.

You are part of the Global Marketing team, based in Kortrijk and report to the Global Marketing Director, based in Singapore.

Key Responsibilities

Marketing planning and execution for different regions (Europe and global)
  • You build the marketing plan based on business objectives and marketing priorities for Barco’s Healthcare business. You develop specific launch goals, plans and strategies to support the sales & growth objectives for your region
  • You have a knowledge of a range of marketing skills and marketing activities/campaigns, including events, media & PR, AdWords, online/social advertising, digital marketing, market research, …
  • You support the channel marketing activities, with a strong focus on channel communication and lead generation
  • You own the end-to-end lead process, constantly looking at ways to improve the intake and conversion of the lead funnel by e.g. developing nurturing process to turns prospects into customers and upsell or cross sell existing customers on new solutions & services.
  • You identify customers who are willing to participate in testimonials, case studies or references.
  • You ensure maximum outcomes and desired results within the allocated budget
  • So, at the same time, you will have the responsibility of global and regional marketing campaigns according to the field marketing plan you defined.

Who are we looking for?
  • Bachelor in Marketing or equivalent by experience
  • Strong business acumen; deep understanding of the market & customer base and market problems & problems customers face
  • Knowledge in healthcare industry specifically Diagnostic and Surgical Imaging is a plus
  • Excellent verbal, written and presentation communication skills
  • Indepth understanding of key business metrics; Analytical with the ability to gather data, synthesize the data and tell a story
  • Solid strategic insights and strong action focus with a sales oriented mind
  • Experienced in tradeshows and events executions, and campaign management

What should you know?
  • Strong working knowledge of Microsoft applications Excel, Powerpoint and word
  • Familiarity with common CRM systems is required; SAP CRM is preferred
  • Apt to design and deliver (channel) marketing programs resulting in high ROI
  • Experience with marketing automation platforms is a plus

Let’s "wow" you with
  • A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.
  • A healthy working environment with interesting workshops, sport activities, diverse & fresh lunch/snack breaks - with our own coffee bar and restaurant in Kortrijk - and many more options as we care about your wellbeing.
  • The opportunity to work for an international market leader where innovation matters
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Deadline: 10-01-2026

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