Digital Marketing Specialist Gourmet

le contenu du travail

Want to build a stronger, more sustainable future and cultivate your career? Join Cargill’s global team of 155,000 employees who are committed to safe, responsible and sustainable ways to nourish the world. This position is in Cargill’s food ingredients and bio-industrial business, where we anticipate trends around taste, nutrition and safety to innovate and provide solutions to manufacturers, retailers and foodservice companies.
Job Purpose and Impact

The world of Gourmet Chocolate and decorations has become increasingly digital and rife with creative online business solutions. The Digital Marketing Specialist will help turn Gourmet’s digital properties into meaningful experiences for audiences with the goal to grow engagement, affinity, good will and advocacy for the company. The successful candidate will manage our digital assets and websites: Veliche, Leman, Smet and House of Chocolate to ensure we develop and execute the right digital plans for our gourmet brands. We seek a professional digital marketeer who is comfortable with being both a creative and a thorough digital marketeer driving implementation on a granular level. In collaboration with the Commercial Marketing Lead and Marketing Managers, the successful candidate will: Key Accountabilities

Execute digital projects and continuous improvement activities. Manage, migrate and improve content, build digital experiences within content management activities related to our Leman, Veliche, Smet and House of Chocolate websites, as well as newsletters, corporate intranet and email platforms
In collaboration with the Marketing Manager Decorations, co-develop digital marketing plans for Leman and Smet and manage the social media platforms of Leman
Identify and execute best practices related to user experience design, search engine optimization, accessibility and other digital standards for all gourmet owned websites
Adhere to company standards and best practices while providing reporting and analytics providing insights for business strategy
Monitor a central inbox for requests related to the Leman website and webshop, update the website with seasonal catalogues, articles, references and images
Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff
Other duties as assigned Qualifications

Minimum Qualifications
Bachelor’s degree in a related field or equivalent experience
Good understanding of communications channels and content management
Minimum of two years of related work experience
Preferred Qualifications
Expertise in using digital communications platforms such Adobe Experience Manager, Oracle Webcenter Sites, Modern SharePoint, Poppulo, ExactTarget
Working knowledge of Google Analytics and other digital marketing metrics
Experience as part of a digital marketing team within a corporation or as part of an agency
A flair for content development and target audience insight generation
Dutch/French speaker
Ability to collaborate with and guide a graphic team on content/material development
Energizer

Our Offer
We provide a fast paced stimulating international environment, which will stretch your abilities and channel your talents. We also offer competitive salary and benefits combined with outstanding career development opportunities in one of the largest and most solid private companies in the world.

Interested? Then make sure to send us your CV and cover letter in English today:
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