Marketing Analyst

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Suttons Group are an innovative global logistics business that has seen huge growth this past year. We are delighted to share that we now have an exciting new role for a Marketing Analyst (Commercial) to join us in a permanent position as part of our fantastic team in Widnes.

The Role

Our Marketing Analyst uses market research and data to identify business trends, opportunities and customer behavior. They will be responsible for gathering data about customers, competitors, market indicators, infrastructure, regional policies and actively support the Lead Generation process. This role reports into a central function and will have global focus. The Marketing Analyst will also be working closely with Regional Sales Teams to support the targeted growth of Suttons.

Key Accountabilities

Market Research

• Identify & track the key factors and indicators which best explain the market dynamics in volumes, pricing (freight indexes / rates, logistic depot filling level, indicators of tank on/off hiring, Fuel cost, exchange rate)

• Identify new market segments & customer groups

• Lead market studies in specific business field/ Industries to demonstrate potential sales of a service for our different regions across the globe, performing valid and reliable market research including SWOT, Competitor’s analysis, Marketing Mix, Evaluation of total market size and Targeted market size

• Benchmark and develop the value proposition and proper communication to customers, industry and salespeople

• Interpret data, formulate reports and make recommendations, converting complex data into understandable graphs, tables, and written reports

CRM & Lead Generation

• Lead the development and implementation of the CRM System to help the Commercial teams to handle important Tenders & project in a workflow mode, consolidate customer opportunities and leads

• Become CRM super user/ administrator, ensuring the tool meets and delivers the right level of efficiency, is trained and used across the globe by the sales team

• Lead monthly discussions with Regional Sales Support Team based on quote log analysis and Sales KPIs, reviewing the list of customers which could be turned into more regular customers

• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement

• Support the sales to evaluate competitor’s solution vs Suttons, building up arguments in favour of ISO tanks

Communication

• Ensures company’s customer PowerPoint presentations and other communication support are up to date and meet the need of different regions

• Craft and evaluate methods for collecting data, such as customer surveys, questionnaires, and online polls

• Support regional sale team to prepare for customer events & meetings

• Review of corporate website to ensure website deliver key messages and advertise key competences

Skills & Experience Required

• MBA/ MSc degree in Marketing Analytics would be preferred

• +5 years of experience in similar position handling advanced analytic, strategic plans, CRM, proven lead generation system

• Experience in complex logistic & chemical environment would be an important asset

• Proficient in market research and statistical analysis, attention to details

• Excellent analytical skills and a high degree of business acumen, able to interpret information effectively

• Experience in mapping, segmenting market and drafting growth strategies

• Strong communication and presentation skills

• Proficiency in Microsoft Office

• Proven ability in handling concurrent projects with attention to detail and accuracy, ensuring projects tracking against set targets and timing

• Leadership to manage global projects with salespeople without direct reporting line to the role

• Solid knowledge of CRM programs

Benefits & Reward

In return, you will receive a highly attractive salary up to €55,000 and package including 20+ days annual leave plus public holidays. In addition to this, Suttons provide every Antwerp employee with meal vouchers (€8/day) a bike lease scheme and hospital insurance! This role is open to working flexibly and will be a mix of home/office working with all of the necessary equipment such as a laptop and GSM. Our fantastic Antwerp office is set in a great location with easy access from all transport routes.

APPLY NOW to register your interest in this exciting opportunity and we look forward to seeing you at Suttons!

Please note, all offers of employment are subject to valid Right to Work documentation, completion of a Basic DBS check and Drug and Alcohol screening prior to start.

This role is being handled by our Suttons Recruitment Team, therefore no agency contact is required at this time.

Reference ID: IG189

Job Types: Full-time, Permanent

Salary: Up to €55,000.00 per year

Benefits:

• Additional leave
• Bicycle plan
• Company computer
• Company phone
• Eco vouchers
• Food allowance
• Life insurance
• Work from home

Schedule:

• Monday to Friday

Ability to commute/relocate:

• 2030 Antwerp: Reliably commute or planning to relocate before starting work (Required)

Experience:

• market research: 3 years (Required)
• marketing analytics: 3 years (Required)

Work Remotely:

• Temporarily due to COVID-19