Project Leader Toyota Product Communication

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Company Information

TOYOTA is one of the world’s largest automobile manufacturers and a leading global corporation. Founded in 1937, Toyota now sells vehicles in 170 countries and employs over 300.000 people. As a company, Toyota Motor Europe focuses on sustainability and future generations and strongly promotes diversity, inclusion and gender equality. We are highly interested in receiving the applications from professionals of all backgrounds and genders looking to build their career in either scientific, engineering or corporate positions.

Based in Brussels, Belgium, and staffed by 2.700 people and more than 60 nationalities, Toyota Motor Europe (TME) handles the wholesale marketing of Toyota and Lexus vehicles, parts & accessories, and manages Toyota’s European R&D, manufacturing and engineering operations.

For Toyota, Quality is a way of life. Nothing is so good that it cannot be made better, that is why we strive for continuous improvement in everything we do. This basic principle for us is called: “KAIZEN” and is what guides us in our pursuit of best Quality and the delivery of unparalleled customer’s satisfaction.

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https://www.linkedin.com/company/toyota-motor-europe

https://www.linkedin.com/company/kinto-mobility/

We offer a dynamic multicultural work environment and the opportunity to be part of a highly motivated team where collaboration, creativity, courage, and curiosity play an important role. You will be working on exciting projects and benefit from a thorough on the job development, coaching and training.

Your commitment will be rewarded with a comprehensive renumeration package, including a bonus scheme and interesting extra-legal benefits. We provide flexibility to take care of both your career and your personal life by providing hybrid work environment with structural possibility to both work from home & collaborate in the office. You can also take your work abroad for up to 20 days/year.

At Toyota Motor Europe, we are committed to providing equal employment opportunity to all. All of our recruitment decisions are based on the individual and their qualifications along with the job requirements. The selection process is without regard to nationality, sexual orientation, gender identity or expression, age, religion, ethnicity, disability or other personal characteristics. We do not tolerate harassment or discrimination as our individual experiences and overall diversity is our key strength. Together we have the power to make a positive change and go beyond the ordinary.

If you need any specific consideration for the interview process due to disability or any other reason, please let the recruiter know.

Your Profile

• You have a university degree
• You are fluent in English (TME business language) both in writing and in oral
• 4-5 years working experience preferably in product planning or communication
• Computer literate and experience with social media channels
• Open-minded character, team oriented
• Able to work by objectives in autonomy, strong organisational skills
• Interest in the product knowledge and a clear understanding of the needs of press and social influencers
  

You Have a Toyota DNA, This Means You

• Courage: you are ready to let go of the easy path to reach challenging targets
• Collaboration: you are a team player, respectful and inclusive in your style and you take a customer-oriented approach
• Creativity: your passion drives you to explore innovative ideas and challenge the impossible
• Curiosity: you combine imagination and fact-based observation
• Coaching: you share knowledge and feedback with your colleagues and celebrate each other’s success
  

Your Team And Your Responsibilities

Toyota Product Communication is responsible for all Toyota product & motorsports related interaction with the Press. This is covering from press releases, press kits to product presentations during all press touch points, like static and dynamic launch events, as well as motorsports activities. This interaction is for traditional earned medias (like automotive and lifestyle press) as well as increasingly more towards new social media (earned and paid).

Your Responsibilities

• Coordinate Product communication for own projects:
• Development of Toyota PR Road map (strategy) and product communications action plan based on product role & positioning
• Ensure efficient activations by setting, controlling and timely adjusting KPIs (budget efficiency, reach, media tonality, key messages delivery)
• Preforming consistent analysis and improvement cycles of conducted activities in line with achieved results, future goals, business environment and ever-changing industry trends
• Anti-crisis communications: preparation of communication guidelines (statements and Q&As) on complicated product-related topics for media relations
• Coordination of own projects budget with timely payment to suppliers & accurate budget following
• Maximise synergy with Product Management, Marketing and Corporate Communication by aligning on communication activities and potential workload sharing
• Follow development and production of press release and press kits, including product information supports, social wall and minisite:
• Collect accurate and up-to-date content from product colleagues, coordinate the creation of the copy text in English and develop visual assets to support product news
• Develop briefs for copywriters for press releases based on factual product data and product strategy including positioning, business goals and required key messaging
• Ensure proper planning to review with related divisions and to meet set deadlines
• Share content with local distributor’s PR managers
• Follow development and production press presentations and coordination of Dynamic Press Launches (DPL) and other static press conferences
• Product support events calendar & events concepts development based on launch planning, business environment & required product pillars support
• Collect accurate and up-to-date content from product, marketing and R&D colleagues
• Ensure proper planning to review with related divisions and to meet set deadlines
• Prepare presentations and events in-line with marketing and product positioning to be delivered in an engaging way
• Liaise with event team for all event specific items
• Analyse and prepare report of press coverage and share with internal stakeholders
• Develop improvement plan and actions for further activities based on gained experience