Regional Sales Manager

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Business Context And Main Purpose Of The Job

Unilever Food Solutions Purpose is ‘To free up Chefs to love what they do’. Based on this mission, UFS offers culinary convenience products and solutions to professional Chefs. We serve Independent and Chain Operators in the Institutional Segment (Health, Canteens, Schools & Governmental) as well as in the Commercial Segment (Hotels, Restaurants, Snack bars, Butcher/Traiteurs).

Our team of 63 employees realizes a Turnover of € 66.7 million within the Belgian and Luxembourg ‘Away From Home’ market via a broad network of B2B Wholesalers. We hold leading positions in most of the markets in which we are active: Bouillons, Soups, Sauces, Binders, The Vegetarian Butcher. Our branded product portfolio offers various degrees of convenience level, ranging from basic products to ready-to-use products, which helps Chefs to combine efficiency whilst continuing expressing his Chef Manship and creativity in the dishes.

UFS is accelerating its digital transformation to fuel growth through data driven and technology enabled Go-to-Market (GtM) capabilities. The focus of UFS marketing and sales is to engage with chefs & customers through an integrated communication system via visits by sales representatives and digital touchpoints like the UFS.com website / webshop, segmented & personalized campaigns and UFS apps.

Within UFS we intensively drive a cultural mix of Entrepreneurship, Start-Up mentality and Multinational expertise, which offers great opportunities for experimenting, collaboration, empowerment and to build further an interesting career within Unilever Foods & Refreshment.

We are currently looking for a Regional Sales Manager for the French-speaking part of Belgium. The Regional Sales Manager reports into the Sales Manager South/Luxembourg.

Main Purpose Of The Job

As Regional Sales Manager, you will be responsible to implement Unilever Food Solutions customer engagement strategy to deliver business growth targets. You will be leading an Operator Customer Development team to execute Digital & Offline contact strategy including eCommerce. You are part of the team to develop Area Sales Strategy for Operators & are accountable for building & nurturing relationships with Trade & its Teams. You have the accountability to develop capabilities of on ground team via Coaching both Virtual & F2F. You will be responsible to:

• Drive Reach & Penetration for Operators to deliver UFS Growth Ambition i.e Turnover, Reach, Penetration, eCommerce, Digital
• Develop CD Operator Team for Future-Fit Skills
• Execute Digital & eCommerce Strategy to deliver Business KPIs
  

It is an exciting role with an opportunity to lead teams. You will be working in close partnership with Marketing, Business Excellence and Digital teams with a greater opportunity to shine with your leadership Skills.

Main Accountabilities

• Accountable for delivering business target for the assigned Operators Area/Region and i.e. Turnover, Reach & Penetration, eCommerce & digital
• Develop and coach UFS operator sales team to continually develop Core & New CD Skills to ensure business delivery via virtual, face to face (F2F) & “on the road “coaching using CRM tool.
• Lead Unilever Food Solutions Operator sales team South to execute Customer engagement Strategy (offline & Online) to drive Reach & Penetration for visited & non-visited Operators
• Plans Area contact strategy along with Business Excellence & OCT teams & ensure follow up on Leads (based on Marketing Leads scoring & eOTM) and give feedback on opportunity and actions
• Accountable for Implementation and execution of Food Solutions digital tools within the designated Territory/Area
• Lead the team to support & drive operator engagement on all UFS platforms
• Ensure active engagement of operators via digital means. Use data driven insights to take corrective actions to ensure that behaviour continues
• Drive ecommerce buying behaviour
• Key member of a designated OCT – ensure KPIs are met and participate in idea generation and execution through sales team.
  

Who are you?

Special Skills Or Knowledge

• Strong leadership & Team management skills
• Strategic Influencing & stakeholder management to drive desirable business outcome with trade partners and customers
• Business Acumen
• Digital & IT skills Incl. eCommerce, Data, CRM, Marketing
• Data & Analytical Skills - Ability to use data driven insights for business growth
• Agility – Ability to adapt & drive the change and flexibility to pivot self & others towards business requirements
• Strategic Selling skills knowledge to coach and guide the team for selling skills development & enhanced productivity of the team
• 3-5 years of working experience in similar function in FMCG
• Proven track record in sales, preferably in the Foodservice Industry
• Passion for Food and the OOH industry
• Experience in managing teams
• Good Communication Skills
• E-commerce
  

Leadership Behaviours

• Purpose & Service: works from purpose for the good of others.
• Personal Mastery: always brings their best self.
• Agility: constantly curious & courageous.
• Business Acumen: generates value in channels & customers.
• Consumer Love: creates better futures for our customers every day.
• Passion for High Performance: inspires the energy needed to win & grow.
  

EXCITED ABOUT THE ROLE?

To apply, please send your CV and a motivation letter. Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.