Senior Media Manager

Technical data function

Work Location, Work address - Cours Saint-Michel 60, 1040 Bruxelles

Your role & work environment

ING ( Belgium)

Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or tell people how to live their lives. However big or small, modest or grand, we empower people and businesses to realise their own vision for a better future.

We know people don’t need banks, they need banking. Our promise is to make banking frictionless, removing barriers to progress and giving people the confidence in their ability to make decisions and to move forward. This promise frees them from the constraints that stand between them and their passions and encourages them to do more of the things that give their life meaning.

Our purpose guides us in everything we do. It’s founded on our belief that ING’s role is to support and promote economic, social and environmental progress, and at the same time generate healthy returns for shareholders.

ING’s strategy is built around our purpose and making the difference for people and the planet by providing a superior customer experienceand putting sustainability at the heart of what we do.
In a world that’s constantly changing, we’re digital and sustainability pioneers, adept at adapting to the trends that impact our business and influence the expectations of our customers and society.

At ING we are committed to diversity and inclusion. Not only because it is the right thing to do, but also because it’s essential for the delivery of our strategy.

In order to stay a step ahead, we need teams with a healthy mix of contrasting perspectives and backgrounds. These kinds of teams are more creative, faster to adapt and more inventive with their solutions.

At ING we value inclusion and we encourage you to bring your whole self at work.

The Center of ExpertiseCommunication, Brand & Marcom

You’ll be part of the Center of Expertise (CoE) Communication, Brand & Marcom, composed of over 50 people

Our purpose is to help ING Belgium win the trust and admiration of all our key stakeholders, and be the most appealing banking partner for those who want to make a difference for people and planet. We will achieve our purpose by becoming the most impactful, collaborative, and forward-looking Communications, Brand & MarCom Center of Expertise. Respected for its results on reputation, brand and internal engagement. Admired for its people and a great place to work.

Media & Marketing Intelligence

“With our bold innovative media strategy, we improve our brand consideration and support business priorities by measuring what we do, increasing ROI and lowering cost per acquisition.” The teams is headed by an Expert Lead who is end-to-end responsible for media, marketing intelligence and production house and reports to the Head of CoE Comms, Brand and Marcom.

Sr. Media Manager

Within the Mediateam, the Sr. Media Manager will report to the Expert Lead and will work closely with Marcom, branding and business colleagues.

In this role you will oversee the E2E paid media campaigns for a specific product/segment within the Belgian market. You constantly work on maximizing campaign impact, in close cooperation with ING’s media and creative agencies. You have a good knowledge of Digital Marketing in general, and are able to deal with social media, online media and offline media campaign. You will manage a wide range of internal stakeholders.

Your key responsibilities

You will be responsible of the paid media strategy, campaign development and performances for one or several products. Key is your ability to understand the needs of the business and translate these into successful campaigns and to grasp technical and data opportunities to help business forward.

• Lead and define the media strategy for one or several products to further optimize KPI’s
• Managing media campaigns (briefing, monitor set-up and optimization, reporting) and challenge the media agency on off-on-social media strategies
• Monitor media campaign performance in detail, run all necessary deep dive analyses in order to better understand the markets and make optimizations to meet targets KPI’s
• Present regular mid- end reports, collect best practices and provide recommendations
• Provide feedback to the business on paid media results and opportunities
• Define and launch -experiments to improve the effectiveness of advertising spend
• Advice on future technology product capabilities, help shape media roadmap
• Work closely with different stakeholders to optimize campaigns towards defined KPIs

We look for

A colleague with atalent for taking it on and making it happen,enthusiasm forhelping others to be successfuland a knack for always being a step ahead. In other words, you strive to bring fresh ideas to life and embrace challenges in a fast changing and complex environment. You are a naturally collaborative person who listens and invests in others to achieve common goals. You love to challenge the status quo and are eager to propose creative solutions to problems.

As Sr. Media Manager you will also need:

• Bachelor or master’s degree in marketing or other relevant degree
• 5-10 years professional experience
• Data driven attitude: true data curiosity and the ability to derive new insights
• Strong multitasking, accuracy, and prioritizing skills in fast paced environment
• Excellent level in Dutch, French and English spoken and written
• Creative approach to problem solving; always looking for improvements
• Proven experience of developing and implementing paid media campaigns
• Ability (or clear willingness) to work with Adobe Real-Time CDP, Google Marketing Platform (search, DSP, adserver), Meta Business Manager and tag manager.
• Extensive knowledge of the Belgian media & publisher landscape

We offer you

A clear purpose, a unique offer and a range of flexible compensation and other benefits:

• Personal growth & challenging work with endless opportunities to realize your ambitions
• An informal, dynamic environment with innovative colleagues supporting your endeavors’
• A progressive and agile way of working, where new ideas are valued ahead of convention

A hybrid way of working

• We give the autonomy to our employees to let them organize their work in a flexible way that suits best for them while ensuring business continuity, customer service and employee wellbeing.

Furthermore, within the Media Management department, you can count on a range of opportunities to invest in your personal and professional growth with:

The opportunity to meet various important players in the media landscape (publishers, tech companies, cutting edge marketing tools)

Work with a global leading media and creative agencies

Make your difference in the sector and be awarded

We redefine banking. What about you?

We’re on a journey that’s centred around our customers, powered by technology and driven by smart, determined people. Our customers feel our people are empowering them to stay a step ahead in life and in business. We’re proud of that