Global Database Marketing Specialist

Job content

Datacolor, a global leader in color management solutions, provides software, instruments and services to improve the precision, performance and efficiency of your color workflow. We understand that details matter and precise, consistent replication is essential.

Our easy-to-use and highly sophisticated devices and systems have been consistently delivering cost-effective, best-in-class color measurement performance to industry leaders for more than 50 years, so you know that you can count on us to do the same for you.

Our global teams provide sales, service and support in over 100 countries throughout Europe, the Americas and Asia. For more information, visit www.datacolor.com

In order to support our business, we are looking for a Global Database Marketing Manager.

Position Summary:

In this role, you will be responsible for maintaining and developing our B2B and B2C sales and marketing databases. Your responsibilities include maintaining databases, data extraction/list segmentation/generation, as well as leveraging data analytics and customer reports to help evaluate the effectiveness of campaigns. You will collaborate with cross-functional teams and liaise with outside database vendors.

Essential Duties and Responsibilities:

• Daily work with marketing automation (Marketo), CRM (Salesforce), data services, and lead management methods.
• Ensure data flow smoothly and correctly between various marketing platforms and are used properly for various marketing campaigns.
• Monitor, manage and maintain data quality within the marketing database. Maintain the integrity and hygiene of the email database.
• Enhance, enrich, and clean existing leads, contacts and accounts and eliminate duplicates
• Review data for inconsistencies or anomalies that could skew analytical results.
• Focus on segmentation, targeting and personalization. Create segments for buyer personas for lead nurturing workflows to create MQL’s and SQL’s.
• Manage all incoming data sources to ensure consistent and accurate data is brought into Datacolor’s lead and customer database.
• Map all data elements and ensure all API calls and CRM sync are functioning according to design.
• Create, plan, implement and maintain KPIs; Prepare and present KPIs on marketing and sales activities.
• Develop insights and make recommendations for improvement.
• Evaluate new technologies to improve and optimize marketing and sales team performance
• Define the rules for the use of external data sources (Data.com, Zoominfo, LinkedIn Sales Navigator, etc).
• Maintain vendor relationships for marketing automation and lead generation vendors.
• Maintain knowledge of the latest GDPR regulations and DPA’s:
• Manage vendors to ensure compliance with existing DPA’s
• Maintain data processing registers and workflows to ensure compliance with GDPR regulations.
• Manage vendors to ensure compliance with existing DPA’s
• Maintain data processing registers and workflows to ensure compliance with GDPR regulations.

Your Profile:

• You should have extensive experience in database marketing and with business intelligence tools.
• You are keen to develop new skills, work independently, you are proactive and not afraid of looking for solutions on your own.

Experience & Qualifications:

• BA/BS or equivalent working experience
• Strong analytical skills (including mastery of Microsoft Excel)
• 3-4 years of experience with database marketing, reporting, and data analysis
• Proficient in marketing automation systems, preferably Marketo; and CRM – salesforce
• Ability to manage multiple projects
• Sense of ownership and pride in your performance and its impact on the company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills

Location:

Either in our office in Ghent, Belgium, or our US office in Lawrenceville, New Jersey.

Our offer:

Datacolor is offering a full-time function with an attractive salary package. We offer you the opportunity to work in a dynamic and innovative company, with high-quality products and a clear and vivid strategy. We support our employees in their personal growth. Our hierarchy is flat which makes it easy to reach everyone. In the Belgian office, we start our day with a shared coffee moment.

Our Core Values:

Learn, understand and live the Datacolor Core Values of Customer Focus, Execution, Ownership, Teamwork, Learning, and Passion.

Interested:

If you feel you have what it takes to be the new Global Database Marketing Specialistat Datacolor, we look forward to hearing from you.

Please send your motivation letter and resume to Mrs. Evelyne Vercamer, HR Specialist by email via jobs@datacolor.com.

Datacolor is an Equal Opportunity Employer.

Datacolor will not sponsor for this position.