Go-to-Market Manager

Job content

About WorldlineWorldline [Euronext: WLN] is the European leader in the payment and transactional services industry. With innovation at the core of its DNA, Worldline’s core offerings include pan-European and domestic Commercial Acquiring for physical or online businesses, secured payment transaction processing for banks and financial institutions, as well as transactional services in e-Ticketing and for local and central public agencies. Thanks to a presence in 30+ countries, Worldline is the payment partner of choice for merchants, banks, public transport operators, government agencies and industrial companies, delivering cutting-edge digital services. Worldline’s activities are organized around three axes: Merchant Services, Financial Services including equensWorldline and Mobility & e-Transactional Services. Worldline employs circa 12,000 people worldwide, with 2019 revenue of circa 5.3 billion euros. worldline.com

Where will you work?

Based in Brussels, this innovative company is a global player and market leader in the transactional services

industry. They provide high-tech services, consulting, system integration and managed operations to

deliver business outcomes globally.

Within this multinational organization, the Marketing Department, and more specific the Go-To-Market

team, is looking for a dynamic and motivated young professional with strong communicative skills and a

high sense of responsibility! They’re growing quickly and have some ambitious goals; will you strengthen

their team?

The Opportunity

The purpose of the Go-To-Market team is to analyze and identify potential of the market to sell the

existing products and define which segments are most relevant. This team works closely together with

Campaign Management and Sales. They develop best practice strategies and insights of channel

management, prices, market survey execution, sales pitches, etc. Their goal is to assure go-to-market

ready messaging to boost revenues.

The Go-To-Market Team

• Ensures that Sales has all necessary tools to crush competition and maximize revenue by creating the right sales pitches and value propositions
• Makes sure new products launch seamlessly into the market (and assures corresponding in-life or phase-out management when required)
• Works with the business to fulfil the company purpose to generate sales revenue, by representing the sales team strategically in:
• implementing best practices
• facilitating sales optimization
• improving sales efficiency, effectiveness and quality
• proactively get the market evolutions and adapt the sales pitches accordingly
• Drives the campaign strategy and monitor the balance between new business and crossselling, to respect both targets of profitability and market share
• Defines the needs for tools of market data monitoring
• Gives input to the Communications department and validate their road maps in line with new product launches
• Monitors all communications towards the clients and control the content and communication method
• Manages the business academy content as it is the way to give input to Sales
  

Your Responsibilities

• You’ll monitor, identify and recommend revenue growth opportunities
• You will work shoulder to shoulder with:
• Sales to develop effective selling strategies
• Pre-Sales for product technical related subjects
• the Pricing team for local price settings
• Campaign Management and Corporate Communications in the continuous refinement of all sales collateral and ensure this meets the needs of the sales channels
• Market Intelligence for a successful market analysis across all different products
• Third parties for marketing related topics in function of sales boost
• You develop value propositions and commercial messages for the Sales department
• You’ll determine life cycle management strategy for strategic value propositions (e.g.: Packs)
• You define and brief the Go-To-Market strategy with corresponding plan and value propositions, to Campaign Management, to let them organize tactical campaigns and/or initiatives to continuously drive customer satisfaction
• You’ll provide ongoing measurement and tracking of all active initiatives and conduct relevant post-implementation reviews and corrective actions to establish effectiveness
• You will drive customer retention and win-backs
• You’ll determine and assure focused targeting of leads in function of defined revenue drivers
• You develop new digital sales channels to support Sales
• You are creative to invent new value propositions combining several products
  

Skills We’d Like You To Have

• You have a Bachelor’s degree by preference in an Economic/Business field, or an equal level by experience
• You are fluent in English, Nederlands and Français
• Strategic and digital marketing is ‘your thing’. You are creative and come up with innovative propositions and new strategies
• You are a flawless communicator, presenter and networker
• You have an analytical mindset with remarkable troubleshooting skills: you turn problems into opportunities
• You’re self-starting: you’re able to work on own initiative, are able to manage a project autonomously and hands-on
• You love to work in a dynamic team and are always eager to continue learning
  

The 20 000 employees of Worldline are all different but share the same values. You can see it in the way we behave. We are curious and humble – we are learning every day, we keep things simple and everyone engaged. In our fast-moving industry, we are adaptable and life-long learners. Everyone demonstrates the same dedication to quality and efficiency. We have an entrepreneurial spirit and sense of service. Above all, we never turn our back on a challenge. These values nurture a dynamic and innovative team where everyone can develop and grow