Head of Content & SEO

Job content

Description

GIMBER What?

There are plenty of good reasons to cut out alcohol, but there is NO good reason to cut out flavour! GIMBER is a bold, healthy drink with the right tasteful kick to get you going and keep you buzzing. Packed with all the gingerol you need to live to the fullest, it’s got zero preservatives, is completely organic and made with premium ginger.

If this quick shooter of what we stand for has managed to hit your G-spot, you might be the next G-team member we are looking for.

Before we go any further, we have to warn you that all the good feels we draw from the drink we market, we also spread in life to the people we come across. As an employer, we advocate for equal opportunities and value diversity. Also, discrimination has no seat at our recruitment table (we’re more than happy to welcome souls from any gender, race, age, sexual orientation, religion, marital and pregnancy status, etc.) and our salary package should make you want to fight a little for the job.

Also, note that as a potential future member of our brand, you will be expected to drink your shot of Gimber per day to keep the doctor away...or not! Your free will to choose your holy drink is safe but still, we ARE looking for a like-minded individual, with one eye set on a healthy lifestyle and the other on the digital world. If on top of those perks, you are blessed with creativity, originality and a sense of excitement, feel free to move on to the next part of this spicy job description.

Requirements

GIMBER Who?

Head of Content & SEO, that’s the name of the gig, and if content makes you content and seeing GIMBER’s name on top of the SERP gives you butterflies, you might as well keep reading. What’s coming next might spark just as much in you as a Gimber-based cocktail on a hot summer night would.

As our Head of Content & SEO, you are the conductor of our overall content model. With a firm grip on your baton, you orchestrate the development and communication of all content-related matters. To make sure every single piece of content is playing the right soundtrack to our audience, you see to it that the system works, the process and tools are useful, and the SEO content is performing, paving the road for long-term organic growth. You’re very much into technology, technological advancements and current affairs, and ensure that the whole content flow is up to date for production of relevant and relatable content. Reporting directly to the Head of Growth, you will be supported in the long run by your own set of editors and copywriters.

#GIMBER

Obsessed with uncovering the next best content topic, you show interest in psychology and human behavior and strive for providing a fitted answer to your audience’s reptilian needs through technology.

Harder, better, faster, stronger than your favourite superhero, you solve problems like it’s a piece of cake and welcome new challenges with open arms. Learning by doing is what makes you tick; you just LOVE it.

What You Will Be DOING

• You master developing and communicating our overall content model, making sure the system works, the process and tools are useful;
• You are able to plan content strategies based upon questions/problems our target audience raises;
• You can determine cornerstone / pillar content and target pages early;
• You build a clear purpose on what single action we expect our audience to do when interacting with our content;
• You are responsible for qualitative metrics on the site such as CTR from SERP and, newsletter signups from articles and other onsite behavior;
• You play an active role in research and in this capacity, you formulate questionnaires and surveys, gathering information from key industry figures;
• You work cross-functionally with marketing, community, design, and product teams to generate effective content and communications while feeding back into their strategies;
• Your strategy focuses on an increase in defined user engagement metrics (measured by users taking the desired action…i.e. conversions, new subscription, purchase, etc.);
• You work actively towards growth in key search engine keyword rankings;
• According to the content model you have established, you determine the validity of proposed topics and themes for GIMBER’s content machine;
• You monitor key performance indicators such as clicks, views, etc. to make data-driven recommendations about how to increase customer acquisitions and drive repeat business.
• You feature project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns. You have the ability to work in a 24-hour project cycle utilizing teams or contractors based in different countries;
• You are highly efficient and focusing on goals is your second nature;
• Dutch or English is your mother tongue and you master spoken and written English sufficiently to communicate in a professional context. Decent level of French will immediately upgrade you to a rockstar level ????
  

The Key Skills We NEED You To Have

• A Bachelor’s or Master’s Degree;
• A minimum of 5 years experience in multichannel content creation (publishing, journalism, etc.), preferably in an E-commerce startup environment;
• Proven editorial skills;
• Long-form content creation, real-time (immediate) content creation and distribution strategies and tactics;
• The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it;
• A passion for new technology tools (a.k.a. using the tools you preach about) and usage of those tools within your own blogs and social media outreach. Social DNA is definitely a plus.
• Leadership skills necessary to define and manage a set of goals involving diverse contributors and content types;
• Experience creating a resource or library of organized content indicating SEO, translations and version control;
• A self-starting profile with previous management experience, who can strategize and execute projects from start to finish, but also be a team player and a collaborator;
• A "No task too small” attitude. You are willing to roll up your sleeves and quickly learn where and when needed.
• General awesomeness and a spicy sense of humor are certainly a plus
  

Benefits

GIMBER Where?

Our headquarters are in Tubize. We are aware of the fact that it might feel like a godforsaken place without Wifi, but we can assure you it’s not that bad. Also, we operate in a flexible remote work environment. After all, online is everywhere... or is it nowhere? By the way, we can’t wait to hear your views on that during your interview...

GIMBER How ?

So if you were nodding all along and smiling to your screen while reading about ginger, editorial schedules and Tubize, you probably have it in you to take the next step and apply for this position. We truly wish you to blow our socks off with the inventory of your soft and hard skills because, if even we would want to work for us, we understand why you would :)

To learn more about GIMBER and the brand, please visit www.gimber.com and visit our Instagram or Facebook page.

Feel free to reach out to the hiring manager: Koen Van Lysebetten. He’s a nice chap and drinks a lot of GIMBER. https://www.linkedin.com/in/koenvanlysebetten/

Class up your career game with zero alcohol and tons of bite by applying now!

???? Apply now and join the G-team!