Head of Marketing & Brand

Winamp is a legendary media player with a story that goes back to the very beginning of digital audio in 1997. It has a vibrant and committed community of 80 million active users worldwide.

We envision the remastered Winamp to become the ultimate platform for audio enthusiasts, a universal space where fans connect to their favorite artists, podcasts, radios & more.

We continuously seek new ways of shaking the audio world through innovation and user empowerment. We believe in a universal audio player for everyone and everywhere. We’re true music fanatics who know how to have fun, and so the team keeps on growing.

At Winamp, we are looking for an experienced marketing leader to join us as our Head of Marketing.

Your Responsibilities:

• Craft and implement Winamp’s overall marketing strategy, including hiring staff and allocating resources among the various marketing pillars: Winamp for Creators, Winamp Player and Winamp’s brand identity.
• Drive brand activation and define & implement a communication strategy at the global level.
• Drive Winamp’s brand awareness to the press, music artist community and general public in both a B2C and a B2B dimension, with a consistent and suitable message in both dimensions.
• Provide creative direction and leadership to maximize brand equity.
• Coordinate international market research activities to track competitors.
• Work with senior leadership to continuously refine Winamp’s messaging and positioning in the market.
• Develop global brand positioning, marketing plans and communications.
• Develop and manage execution of digital strategies including website development, SEO, PPC, and social media.
• Drive quality leads through paid advertising, content, events and other initiatives.
• Support the revenue and artist acquisition teams with enablement materials as well as the right brand image.
• Public relations management.

Your profile:

• Education in Brand Management & Communication or in Digital marketing.
• Master’s degree preferred.
• You have 5-10 years of experience in a marketing role, at least 3 of which as a people manager.
• You are an excellent communicator and can easily adapt a marketing strategy to different audiences (B2C/B2B, Winamp player users vs artists vs music labels, etc.).
• Proven track record of designing, implementing and managing a global brand strategy for building.
• Strong experience with global brand specificities (global image vs. localized representations).
• Experience with implementing and running digital strategies (e.g. platform development, SEO, PPC, and social media).
• You enjoy getting your hands dirty and individually contributing.
• You are able to connect marketing activities to revenue results.
• Experience in the music world will be huge bonus points.
• Experience in a business-model platform and/or a scale-up is a plus.
• You speak English fluently, ideally French, possibly Spanish and any other language being a plus.

What we offer:

• Full-time, permanent contract in the music industry
• A young work environment, with plenty of room for growth
• Competitive package
• Homeworking policy
• A friendly and welcoming office atmosphere, in brand-new offices in Brussels (Erasme)