ECommerce CRO Expert

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About Us

Who we are:

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Job Description

Are you passionate about optimizing digital experiences and driving measurable growth?

Samsonite Europe nv is seeking a Conversion Rate Optimization (CRO) Expert to accelerate the performance of our brands. In this pivotal role, you will be at the forefront of our e-commerce transformation, leveraging data, experimentation, and innovation to enhance user experience and maximize conversion across our digital platforms.

We’re looking for a strategic thinker with strong business acumen, a performance-driven mindset, and a data-first approach. You’ll need excellent organizational skills, a sense of ownership, and the ability to communicate clearly and effectively with cross-functional teams and partners.

Key Responsibilities

User Experience Optimization

• Design and execute A/B tests using A/B Tasty to evaluate changes in website design, content, and functionality that could lead to improved conversion rates.
• Utilize Salesforce Personalization Studio to create tailored experiences for different customer segments, enhancing relevance and engagement. Experiment with personalized product recommendations, targeted content, and dynamic landing pages to improve conversion rates.
• Support the brands in creating and prioritizing the CRO roadmap based on learnings and best practices.
  
  

Innovation

• Gather customer feedback through surveys, interviews, and testing to inform optimization strategies.
• Launch new technologies and tools, deliver first use cases for the business, and test and report on their impact.
• Stay updated on industry trends, best practices, and emerging technologies in CRO and e-commerce.
• Foster a culture of experimentation and continuous improvement within the organization.
  
  

Insights, Reporting, and Monitoring

• Create dashboards and reports to monitor key performance indicators (KPIs) related to conversion rates and user engagement.
• Leverage Content Square to gain insights into user interactions on the website, understanding how visitors navigate and where drop-offs occur.
• Utilize Google Analytics to analyze user behavior, traffic sources, and conversion metrics to identify areas for improvement.
• Regularly present findings and progress to management and stakeholders.
  
  

Support on Cross-Brand E-commerce Project Rollouts

• Support the e-commerce brand teams with the roll-out and optimization of various key projects (e.g., new Account Center, product personalization modules, customer reviews, etc.) by sharing analytics insights and best practices to facilitate decision-making.
• Provide hands-on operational support during project rollouts.
  
  

Applicants Should Ideally

• Strong analytical skills: Able to interpret data, build dashboards, and draw clear insights from tools like Google Analytics, Content Square, and A/B Tasty.
• UX & A/B testing: Experience designing and running A/B tests and optimizing user journeys to boost conversion.
• Technical know-how: Familiar with personalization tools, testing platforms, and e-commerce environments.
• Business acumen: Strategic mindset with a focus on measurable performance and ROI.
• Innovation-driven: Eager to test new tools, gather customer feedback, and stay up to date with CRO trends.
• Organizational skills: Able to manage multiple experiments and support project rollouts across brands.
• Communication: Clear reporting and collaboration with cross-functional teams and stakeholders.
  
  

Our offer

Next to this challenging role, we also offer a very attractive compensation package, including an excellent pension scheme, a competitive group insurance, lunch vouchers and extra holidays.

Travel is one of life’s greatest experiences. Are you ready to travel with us?

Great! Apply to this vacancy by clicking on below button and don’t forget to upload your resume.

Samsonite Group Brand Websites

www.samsonite.com

www.americantourister.eu

www.tumi.com

www.lipault.com

www.gregorypacks.com

www.rollingluggage.com

INSTAGRAM ACCOUNTS

https://www.instagram.com/mysamsonite/

https://www.instagram.com/amtourister_eu/

About The Team

Why you’ll love working here:

• Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
• Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.
• Socially responsible. We want to minimize our products’ impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.
  
  

What We Value

At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We’re as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.

Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.