EMEA Media Lead

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Description:

OVERAL PURPOSE OF JOB:

The EMEA Media Lead is responsible to lead the operations & governance at scale for our paid traffic acquisition strategies in EMEA in support of OPCOs & IBVTs in an inclusive, timely & qualitatively manner. The EMEA Media Lead will lead our EMEA Media hub & guide all wider traffic acquisition tactics to supp ort our Medical, commercial & corporate communication stakeholders. In 2023, our EMEA Media hub successfully delivered 135 million impressions to our key stakeholders, both HCPs & Patients. Equally important, our commitment to operational excellence resulted in significant cost savings.

MAIN ACTIVITIES/TASKS:

• Lead standardization efforts on Media & traffic acquisition planning & execution across the region
• Increase investments & positioning of Media & Traffic acquisition tactics in strategic medical & commercial campaign planning
• Drive process optimization to bring efficiencies in Media & Traffic acquisition at scale in Janssen
• Manage a robust set of partners and agencies to bring the highest impact to the business while protecting the efficient cost-to-serve for the business to work with the EMEA Media Hub
• Connect investments of Medical & Commercial stakeholders with the business impact those investments achieve for the campaign owners.
• Act as the ’subject business matter expert’ by analyzing, simplifying and prioritizing requirements and document them into detailed use cases
• Work across the full width of the digital operations channels & solutions to bring synergies combining Media & traffic acquisition with other channels & tactics.
• Ensures all developed projects & strategies responds to our industry specific compliance guidelines
• Successfully develops strong working relationships with key stakeholders to maintain communication and manage expectations with regards to services functionality and delivery
• Drive change management & communication projects to internal stakeholders to drive the success and value Media & Traffic acquisition bring to the business
• Build strong networks across the whole organization to maximize scaling of regional strategy
• Liaise with all stakeholders to ensure quality of deliverables, timely progression of projects, and adherence to specification
  
  

Special Requirements

• Extensive experience in leading Media & traffic acquisition, ideally in the pharm industry (+3year)
• Strong background in overall digital-marketing and digital project management (+5year)
• Experience with agency governance & alignment (+3year)
• A process person used to operate in environments where complexity is high with the necessary business acumen to establish logical links between processes and business impact
• Able to review business requirements, identify issues and generate possible solutions to complex problems whilst establishing good standard operating procedures
• Able to translate business requirements into written specifications and/ or visual aids (e.g. PowerPoint, Flow diagrams)
• Experience of communicating complex technical/ functional concepts to non-technical audiences
• Excellent communication skills with the ability to engage and influence stakeholders across our organization both internal and external
• Priorities workload and manage own time to meet agreed targets and deadlines
  
  

OTHER FEATURES OF THE JOB:

• Strong communication skills (oral + written)
• Ability to see & frame business impact of operations & efficiency gains
• Strong operational execution & leadership
• Strong leadership & change management skills
• Self-starter, entrepreneur, can do mentality, team-player
  
  

JOB LOCATION:

The role is EMEA based and will involve travel (10%) within the home country and across the EMEA region. It is anticipated that the role holder will be based in his/her current country of residence as long as easy access to travel/transportation and local hosting is available at a Janssen office.

Qualifications:

ESSENTIAL KNOWLEDGE & SKILLS:

• Master or Bachelor’s degree in a relevant discipline.
• Expert in Media, Digital, Omnichannel and digital marketing
• Comprehensive understanding of the critical business questions and drivers of performance.
• Strong communication and presentation skills.
• Strong networking skills with the ability to create and develop collaborative working relationships across different departments and countries.
• Strong change management experience.
• Excellent written and spoken English.
  
  

Fluency in additional EMEA languages would be beneficial.

• Ability to work effectively in virtual teams in a highly matrixed environment.
  
  

EXPERIENCE:

• A minimum of 5 years business experience is required in the digital marketing field
  
  

For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world’s most pressing healthcare challenges.

We know that the success of our business – and our ability to deliver meaningful solutions – depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.

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