Manager Luxury Marketing

Let’s inspire together – Steigenberger Hotels & Resorts.

Are you fascinated by hospitality? Do you meet demanding challenges with effective solutions and cooperative partnership? We have been leading European hosts for 90 years, with top-quality hotels specializing in unparalleled hospitality and exquisite service.

Core responsabilities.

• Communication of the luxury brand positioning and brand USP’s to achieve an emotional connection of the customers to the respective brand.
• Close integration of the brands with DH’s loyalty program H Rewards.
• Development and increase of "Brand Awareness & Brand Sympathy" of the Luxury brand.
• Finding new cooperation partners for the luxury segment
• Brand Communication = Content Creation & Story Telling - Telling the Brand Key Moments - in close coordination with the Hotel Entry Point for Marketing / social media.
• To ensure brand standards, CI/CD and brand product management of the luxury brands.
• 360-degree communication approach with focus on the "customer journey" – addressing the right customer with the right brand content in the right channel at the right time.
• Responsible for the creation of luxury marketing plans as well as marketing budgets - in close coordination with hotel activities.
• Market analyses and competitive intelligence; acquisition of new customers across all market-relevant channels.
• Luxury brand content - support of hotel in terms of content - in close coordination with content management in customer touch points.
• Briefing, commissioning, and managing cooperation partners, printers, and other service providers.
• Introduction and implementation of the new luxury strategy, integration, and management of a task force in close coordination with brand strategy.
• Responsible for maintaining the hotel’s social media channels in close consultation with the social media managers at the corporate headquarters.
• Creating short videos (skilled in video and image editing).
• Writing social media reports
• Optional: knows way around the world of influencers and can assess who would be a good fit for a cooperation with the hotel.

Who are we looking for?

A Marketing professional with a proven experience in the luxury segment

• In-depth knowledge and experience in the marketing function
• Ability to apply best practices and knowledge of internal and external business issues to improve products or services.
• Works independently, with minimal support.
• Possess conceptual and practical knowledge in your own discipline and basic knowledge in related disciplines
• Knows best practice operations and understands how own area interacts with others, knows relevant competitors and their differentiators in the marketplace.
• Solves complex problems; looks at existing solutions from a new perspective; makes judgement based on diverse sources of information.
• Influences a range of customer-facing, operational, project, or service-related activities within own or other similar teams; works within broader policies and guidelines.
• Explains difficult or sensitive information.
• Works toward compromise
• Applies best practices and knowledge of internal or external business issues to improve products or services.
• Excellent written and communication skills

• Bachelor’s degree or equivalent experience
• 5-8+ years’ experience in marketing
• Fluent in French and English - fluency in Dutch is a plus
• Proven experience in similar position