Marketing and Brand Manager

Contenuto del lavoro

For Rousselot, located in Ghent, we are looking for a Marketing and Brand Manager Health & Nutrition who is responsible for managing global marketing related projects in the Health & Nutrition segment and monitoring the product portfolio positioning and brand strategy. In this role you will report to the Global Director Health & Nutrition and will work closely together with Communications, Business Development, Market Analyst, R&D Science Communication, Legal, Regulatory Affairs and the regions.

Responsibilities

• Create demand for products through effective messaging and marketing programs
• Contribute to knowledge building of target markets and how to best introduce new product
• Positioning strategy of the products portfolio and innovations launch plan
• Develop content for marketing materials and campaigns
• Initiate in- and outbound marketing strategies and activities such as blogs, CRM Marketing, digital, customer-facing events and advertising
• Lead brand and communication strategy for the segment to reinforce the segment’s core messages and positioning
• Manage the co-branding program and co-branded customer portfolio together with the regional and global teams
• Monitor trademark license agreements, review artwork, labels, marketing materials in collaboration with legal and regulatory department
• Develop partnership with co-branding customers (or via distributors) for marketing campaigns
• Managing marketing related projects

Qualifications

• Bachelor or Master degree in Marketing, Product Management, Business Administration or related
• Minimum of 5 years of experience in marketing related position
• Market and scientific knowledge in a food ingredients environment or nutrition field
• Marketing and Project Management experience required
• Operational and hands-on mindset is essential
• Experience with copy writing
• Fluent in English is a must, Dutch is a preference
• Willingness to travel max 10-20% of the time. Overseas trips may require travel during weekends

Competences

• Exceptional communication skills both written and oral
• Autonomy and decision making
• Self-starter, pro-active with business acumen
• Creative
• Easily establishes and develops effective and positive relationships at all levels

We offer

A collaborative, people-oriented, hands-on, international and dynamic culture. Development of personal skills and knowledge. Independence and the opportunity to initiate or participate in projects for implementing solutions.

Interested?

We are looking forward to your application, please apply by sending us your resume and motivation to recruitment@darlingii.com. If you have any questions on the specific details of this position, please contact Ivo Spaetjens, HR Manager in the Son office at +31 499 36 46 71.