Marketing Lead Biologicals Asthma

AstraZeneca is a global, science-led, patient-centered biopharmaceutical company that focuses on the discovery, clinical development and commercialization of innovative medicines. At AstraZeneca, we make a difference every day by delivering life-changing medicines to millions of people globally.

Creating a more agile and inclusive environment means building an inspiring culture where we celebrate innovative thinking. We are embracing new ways of working and bringing excellent teams together. Above all, we are passionate about science and driven to always put patients first. Join us and be part of an exceptional place to work!

We are looking for a Marketing Lead Biologicals Asthma (BeLux) who is responsible to lead the cross-functional teams commercializing our innovative biologicals portfolio in Severe Asthma.

Role Summary

Lead all marketing activities for our biological portfolio in severe asthma in Belgium and Luxembourg by developing and implementing the cross-functional brand and overarching asthma strategies, operational marketing mix and tactics in order to achieve the multiple brand ambitions. Demonstrating strong leadership in managing different cross-functional teams. Coaching and direct line management responsibilities of the Brand Managers. Indirect management of different brand focused team members (market access, medical, first line sales managers, etc.). P&L responsibility Asthma Biologicals Franchise. Ensuring AstraZeneca is positioned as the preferred partner in Asthma care.

Job Responsibilities (to include key result areas, specific accountabilities, tasks, etc.)

• Accountable for all aspects of commercial activities, including insight-driven marketing strategy/execution realizing brand objectives and improving the patient experience
• Accountable for the business performance of your brand/TA as per Phased Budget target with full P&L responsibility and responsible for ensuring key financial and brand metrics are met
• Advocating for and leading the brands amongst office and field colleagues as well as external customers to ensure the Brand Plans deliver essential short term growth and long term brand success
• Align the global strategic brand plans with local customer and market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans
• Maximise the full use of all customer communication channels by developing brand materials (digital/print) and activities through cross-functional collaboration
• Continuously seek to understand and embed customer/market insights into brand activities by synthesizing qualitative and quantitative information from various sources (e.g. field insights, market research…)
• Be the product, competitor and market expert of assigned brands
• Pro-actively adapt the Brand Plans with the continuously changing environment to maximise brand potential
• Line manage the brand marketing team, providing coaching, guidance and overseeing development
• Liaise closely with global and regional teams to align strategies, insights and key activities
• Lead and align the Cross-functional Brand Team
• Lead training and development for field force and other customer facing roles on brand information
• Work closely with marketing and sales in other therapy areas with overlapping customers to ensure synergies and alignment in field activities
• Line manager of the brand managers
• Build and maintain a strong network of Key External Experts in the therapy area(s) as the external face of the brands, developing numerous privileged relationships
• Act as a career mentor for key talent within your respective business area and are responsible for building, inspiring and retaining a high-performing team
• Responsible for budgets of assigned brands
• Ensure compliance with external regulations and AZ Policies and Standards with special emphasis on Code of Conduct, Ethical Interaction Policy and Standards, Privacy and Procurement

Leadership and Functional Capabilities:

• Exemplify the AstraZeneca Values and behaviours (see annexe)
• Marketing Excellence
  • Brand Planning
  • Product Launch
  • Omnichannel Marketing
• Strong leadership capabilities demonstrating versatility, crisp communication and sharp presentation skills
• Knowledge
  • Respiratory therapeutic area
  • Clinical Trial Methodology
  • Compliance
• Business Acumen
  • Healthcare policy landscape
  • Market Access Environments
  • Business Insights, Sales Force Execution
  • Finance and forecasting
• Sales Excellence
  • Customer identification, segmentation and targeting
  • Objective setting and performance tracking
• Cross-functional Leadership
  • Patient centric brand leadership
  • Lead with and without authority and foster collaborative work
  • Personal effectiveness and impact on other
  • Peer coaching

Education, Qualifications and Experience

Essential :

• Master’s Degree in Scientific Field, marketing or related
• Languages: Trilingual English, French, Dutch
• Experience managing complex projects
• 6 years proven marketing and broader experience in the pharmaceutical industry
• Track record of achieving/exceeding sales targets

Desirable :

• Sales Leadership experience
• Understanding of development and commercialization of pharmaceuticals in Belux
• Experience in Specialty Care
• Experience in Respiratory Disease Area
• Experience in Insight/Market Research
• Advanced degree/PhD/MBA

Key Relationships to reach solutions

Internal (to AZ or team)

• Business Unit Director
• Global/Regional Brand Leads
• Sales
• Market Access & Government Affairs
• Medical Affairs Manager/ Medical Science Liaison
• Finance
• Compliance

External (to AZ)

• Healthcare Professionals & Key External Experts (KEEs)
• Pricing and Market Access professionals
• Patient Groups
• Creative agencies, Media, 3rd Party Suppliers