Marketing Leader

Job Description Summary As Marketing Leader, you will own the strategy and execution of Omnichannel Lifecycle Marketing initiatives for Ultrasound Lifecycle Solutions. This is ranging from first click to register in loyalty clubs after purchase and offerings on Services, Care & Hygiene, Evolution, Support, Education, Security, Patient Report Management, Fleet Performance Management up to renewal of the Ultrasound system towards the end of the lifecycle. The role has a clear focus on installing loyalty and increasing post-sales revenue per Ultrasound socket within our ever-growing customer base in France, Belgium and French speaking Africa.Job Description

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Essential Responsibilities

• Ensure and improve the quality of our customer installed base data and contact data governance
• Data analysis, connecting & enhancing existing data and sources across various platforms and systems
• Drive optimization of data handling with IT department and MarCom
• Manage Loyalty Program activation through Loyalty Clubs; automated customer registration, automated lifecycle communication, orchestrating local language content (trainings, webinars, benefits) on Loyalty Clubs
• Manage lifecycle communication using all appropriate channels (Email, Virtual Sales reps, Loyalty Clubs platforms…) to promote Services, Solutions and Renewal of systems to customer contact
• Define and implement installed base marketing/sales campaigns based on solid customer IB data
• Generate demand in assigning qualified opportunities to established sales channels (direct, indirect, field/service sales, eCommerce).

Qualification / Requirements

• Bachelor or Master Degree in a Business Management or Marketing related field with fluent French and English

• Relevant experience in a B2C data analytics-driven environment

• A proven track record of delighting customers and creating successful marketing programs aimed at customers

• Strong communication skills without a fear of over communication

• Data analysis capabilities, profound Excel and data base experience

• Experienced user of salesforce.com

• Detail-oriented and organized, able to manage multiple projects and meet deadlines

• Passionate about and strong understanding of developing customer personas and the landscape

• Experience in Marketo Marketing Automation platform is a plus.

GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
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Additional Information