Product Marketing Manager

☞ Barco

Visualizza: 104

Giorno di aggiornamento: 11-11-2025

Località: Kortrijk West Flanders

Categoria: Consiglio di amministrazione Marketing / PR

Industria:

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Contenuto del lavoro

Date:Jul 3, 2025

Location: Kortrijk, BE

Company:Barco

Title: Product Marketing Manager

You are responsible for all launch activities and value messaging of your product(s) and for identifying, developing and delivering sales tools that support interactions throughout the sales journey. You have a deep understanding of your products, end customers, persona, channel and target segments. You assure that product marketing activities and sales enablement tools support commercial objectives. You measure their effectiveness to demonstrate the success. You work with a cross-functional team of sales leaders, product managers and communications specialists to convey the value proposition and value messaging of your products.

  • You own product lifetime communications, from launch to End-of-life/End-of-service.
  • You develop, project, manage and implement innovative launch programs and enable the channel and regional teams (including key partners) to be successful.
  • You translate the value proposition into a clear value messaging
  • You have a deep understanding of the market segments (definition, problems, size, growth), the buyer persona’s and their needs.
  • You develop product collateral/tools, aligned closely with segment marketing and product managers, that communicate the product value proposition and value messaging to different stakeholders.
  • Work with sales to determine the sales support tools needed. Identify the most effective assets and manage the creation and accessibility of these assets.
  • You are responsible for correct presentation of our products on the website
  • You check and validate all materials with our Regulatory team
  • Measure enablement activities to quantify the impact and success of materials and the overall program.
  • You track the competition for insights (on marketing level)
  • You own the global product marketing plan for your products, aligned with the Field marketing plan.
  • You lead the monthly Solutions Comms
  • Manage and support regular internal and external sales communications.

Skills

  • Master degree
  • Min. 5 years experience in similar role
  • Languages: English (other are extra)
  • Medical tools is extra
  • fast learner
  • Team player

Tools

  • Excel (advanced)
  • Power Point (experienced)
  • SFDC
  • Marketo (marketing automation)
  • Reporting tools
  • Teams

D&I Statement



At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren’t just values—they’re core capabilities that propel us toward our shared goals and mission.

Read here how we do this

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Scadenza: 26-12-2025

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