Brand Activation Manager Selfcare

仕事内容

Working as with Johnson & Johnson can change everything. Including YOU. We are looking for a Brand Activation Manager for our Pharma channel, eager to contribute to our vision and bring established digital & marketing expertise to our team. The Brand Activation Manager’s role is to develop and deliver our brand & brand activation strategy for Selfcare in Belgium and to ensure market-leading excellence in execution on a given portfolio of brands. Brand Activation is a crucial part of an overall marketing approach to develop a “Patient Journey” and identify key touchpoints and key influencers. This role requires a detailed understanding of the local market, the competitive environment, as well as strong consumer & shopper Insights. In this role, you are responsible for: driving a specific brand portfolio from a brand activation & patient understanding perspective; the development and implementation of conversion strategies in the category; providing vital input for customer activities. Location: Beerse, Belgium. Opportunity also to work from Antwerp and/or Brussels (Diegem) office. Your key responsibilities and the impact you will make: Together with the Brand Activation Lead Selfcare, you will develop and deliver our brand activation strategy & plans Support of the Brand Activation Lead in defining the long-term brand and portfolio strategies within the marketing plan Develop and implement Local Brand Activation Plan Ensure successful NPI launches in the local market Develop best in class Media Plans & digital campaigns in close cooperation with digital manager & external agencies Develop business cases for new products based on market potential analysis You will deliver our business targets and develop mitigation plans Development, implementation and performance analysis of activation strategies and tactics such as assortment, distribution and promotional effectiveness & profitability Oversee & optimize In-Market Excellence in Execution Deliver Customer Input on Activation programs Analyze Business Performances & Competitive review and develop corrective actions You will take care of perfect execution of our plans S&OP: Forecast BME Tracking: Consumer & Trade BME Managing the national portfolio: eurocode, master data, Slob’s Close collaboration with Consumer Marketing on brand plan thanks to strong local market understanding Qualifications We would love to hear from YOU, if you have: Must haves: minimum requirements: to be considered for this role, please ensure the minimum requirements are evident on your resume. Values Based leadership. Above all, you will value and demonstrate Integrity, Transparency & Trust. Agility & Ownership. You will delight in identifying and taking ownership for opportunities and challenges & be nimble and agile to compliantly achieve success. You will have a very high propensity for collaboration & cross functional ways of working. Min 3– 5 years’ experience in marketing, customer /trade marketing roles with proven track record. Master’s degree or equivalent Fluency in English – Dutch and French desirable International experience through internships or studies desired Very good analytical skills and strong in presentations Entrepreneurial thinking and a high degree of personal responsibility Intercultural competence and outstanding communication skills Strong project management skills even in complex situations and under time pressure In-depth Office user knowledge What does this role offer the right candidate? Be part of the No. 1 OTC company in Belgium and shape health outcomes for Belgian customers and patients. Opportunity to develop leadership skills Build strategic muscle – shape future professional marketing strategies. Acquire broader general management experience (via Commercial leadership meetings) Opportunity for future promotion, local and International experiences. About Johnson & Johnson At Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s largest and most broadly based healthcare company, we are committed to using our reach and size for good. We strive to improve access and affordability, create healthier communities, and put a healthy mind, body and environment within reach of everyone, everywhere. Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. About J&J Family of Consumer Companies The Johnson & Johnson Family of Consumer Companies, known for its iconic brands, is one of the largest and most scientifically driven consumer businesses in the world. We seek important new technologies that can be accelerated to consumers through co-development with our internal scientific teams, and introduced globally through world-class marketing, manufacturing and regulatory capabilities. Our Consumer business seeks innovation across the world’s largest consumer demands, including Self Care, Skin Health and Essential Care. Primary Location Belgium-Antwerp-Beerse- Organization Johnson & Johnson N.V./S.A. (7821) Job Function Marketing Requisition ID 2105952477W