Content Marketing Manager

CONTENT MARKETING OFFICER

Goal

bpost Belgium is the Belgian leader in mail and e-commerce logistics. bpost plays an essential role in the Belgian economy and social fabric. Our 36,000 employees connect consumers, businesses and governments by delivering mail and parcels and offering logistics services.

Our mission is to ensure relationships and transactions in a constantly changing physical and digital world. We do this by leveraging our knowledge of society, our customers and technology. This is how we create long-term value for our customers worldwide.

In this context, we are currently looking for a Content Marketing Officer to strengthen the Insights & Activation team

Tasks and responsibilities

The main mission of the Content Marketing Officer will be to take charge of the development of the content approach and to ensure its good integration within the business structure.

• You will build the content plan (content and distribution) covering the logistics and media themes based on internal proposals and your knowledge of the market;
• You collaborate with our internal and external partners to coordinate the creation and distribution of content (article content, whitepapers, infographics, ...) through our various channels (blogs, enews, social media);
• You are in charge of the content programming on our main online platforms: CMS tool, LinkedIn, Ambassify platform
• You optimize the content approach in conjunction with our sales teams and regular analysis of the results of content activities;
• You stay in close contact with the trends in logistics, eCommerce and communication to support a relevant content plan

Your profile

• You know the digital channels like the back of your hand and know how to inspire through a customer-centric approach
• You are pragmatic, organized and willing to take initiatives;
• You have a flair for communication in the service of a plan;
• You have a facility for writing;
• You are a true team player and are communicative.

Requirements:

• You have a degree in communications (or equivalent) or have built this skill through your career;
• You have experience in managing content plans;
• You have a very good command of Office; the mastery of graphic tools (Photoshop Indesign / Canva) is a plus;
• You master the main social media platforms (LinkedIn, Facebook, Twitter, Instagram), CMS (Wordpress) and SEO secrets;
• You have an excellent written knowledge of Dutch or French, and a good knowledge of the other national language and English, both oral and written.

Why bpost ?

Like many other companies, we offer a nice benefits package in addition to the monthly salary, including meal vouchers, hospitalisation insurance, group insurance, 20 days of leave and 7 extra days of statutory leave, a thirteenth month, double holiday pay and many benefits with more than 100 bpost partners.

This is what really sets us apart:

Decisions are made here in Belgium. At the same time, you will be part of an International group, thanks to our many activities in Europe and Asia.

You will find yourself in a company in full change. Admittedly, this creates some complexity, but above all lots of challenges and innovative projects.

The atmosphere, the collegiality and the friendly bpost culture is unique. And we will prove it.

You can focus 100% on your job, with optimal support from all our internal services.

As an international provider of parcel logistics and e-commerce services, we create real connections between millions of people, businesses and communities. Our team of more than 34,000 employees is our greatest asset in this history. Through them, we continue to play a key role in our ever-changing society.