Digital Marketing Manager

仕事内容

Site Name: Belgium-Wavre
Posted Date: Jun 17 2021

As Digital Marketing Manager you will lead the digital agenda of a national channel mix to support the commercialization of our brand portfolio in BeLux.

Your Responsibilities

As digital Marketing Manager your responsibilities will be divided over 5 main areas:

LEADERSHIP: You lead the assigned channels amongst the national marketing and sales teams and act as a key member of the cross-functional Brand Teams where you provide vision and clarity around your objectives and how they support the commercialization of our brand portfolio.

INSIGHTS & EXPERTISE: You continuously seek for qualitative and quantitative insights to feed your understanding and develop your channel expertise (incl. field visits, market research, competitive/other industry observation...).

BRAND PLANNING: You actively contribute to the brand planning cycles bringing your expertise and channel knowledge to the cross-functional team. You identify opportunities for the business to grow and to remain ahead of competition.

OPERATIONS: You deliver promotional campaigns and marketing material as per your plan in alignment with local and international guidelines, our ethical code and GSK’s values and expectation.

DRIVE PERFORMANCE: You set ambitious objectives and deliverables for your plans, you effectively communicate these to your stakeholders, and you drive performance through pro-active follow-up and use of motivational tools

Why you?

Basic Qualifications

We are looking for professionals with these required skills to achieve our goals:

• University degree or equivalent in experience (Marketing, Communication, Economics or other specialty relevant to the job-Strong communication and engagement skills)
• Experience with brand planning processes and translating strategy into execution
• Experience using digital channels to deliver marketing plan
• Ability to lead cross-functional matrix working
• Flexible thinking and ability to continuously innovate
• Fluent communication in English, French and/or Dutch
  
  

Preferred Qualifications

If you have the following characteristics it would be a plus:

• Excellent presentation and teaching skills
• Experience in pharmaceutical market
• Prior pharmaceutical sales experience

• Effective communication skills
• Strong organizational skills
• Effective networking and collaboration skills
• Fluent communication skills in French, Dutch and English

Li-GSK

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork in a culture of Innovation, Performance and Trust.

GSK Pharmaceuticals – Our Pharmaceuticals business offers a unique portfolio of medicines, including a broad range of innovative and established brands. Both globally and in Belgium, we are currently primarily focused on developing new medicines in the respiratory, HIV/infectious diseases, oncology and immuno-inflammation areas, while also continuously exploring other fields through discovery research. Working in our BeNeLux branch, you would be joining a driven team of over 200 people that is also well embedded within GSK’s global network. For further information, please visit www.gsk.com.

At GSK we value diversity and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.

We provide a supportive working environment, and a range of development challenges and opportunities. We also offer competitive benefits and compensation packages designed to attract and to retain the very best.

If you have a disability and require assistance during the course of the selection process, you will have the opportunity to let us know what specific assistance you require in order to make suitable arrangements.

Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

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