Employer Branding Expert

Our client is looking for an employer branding expert for a 10 month project.

Description

The Chief Human Resources and Sustainability Office of the company has one clear ambition: to lead the way as an employer and as a socially committed company. This ambition goes way beyond communication and marketing: it is about making their ambitions as an tangible in everything they do as an HR department, both in the core activities and in the support to other departments and positioning as an employer and a social agent.
The ‘employer branding & communication’ team plays a vital role in realizing these ambitions. They are responsible for:

• Strategic internal, CEO and HR communications;
• Employer Branding & Recruitment support;
• Internal communication;
• Digital employee experience;
• The wellbeing programme;
• Community management;
• Strategic facility projects with a strong impact on corporate culture, such as the construction of the new learning & innovation centre or the redesign of the office spaces;
• Press relations & reputation management;
• External communications.

In this role, you will work closely together with colleagues from Talent Acquisition and corporate communication. Together, you will define the employer branding strategy focusing on two objectives:

• Boosting the notoriety and attractivity as an employer in the long run;
• Supporting the recruitment team by setting up targeted and impactful recruitment campaigns (fullfunnel approach).

You will therefore also

• On a strategic level, work on updating our EVP and translate our employer story in a carefully designed content strategy.
• On a tactical level, draw up a media plan to reach the intended target audiences and monitor campaign results;
• Ensure that the story comes to life in all touchpoints so as to ensure a consistent and coherent candidate & employee experience;
• Update and further develop the brand new jobsite. You make sure the content is up-to-date, relevant and persuasive.

Profile

• You have a Master degree;
• You have proven expertise in employer branding projects & storytelling;
• You have a broad view on the labour market and a proven track record in employer branding both on a strategic and on a tactical level (at least 5 years);
• You set up impactful campaigns and manage them from end to end – supported by a junior team member and external partners;
• You have strong skills in MS Office (solid Word and PowerPoint skills required);
• You have strong digital skills in recruitment KPIs & SEO/SEA;
• You have Adobe PhotoShop expertise (plus);
• You have experience with audiovisual communication tools, knowledge of video scripting & post-production;
• You are well structured and flexible at the same time. The war for talent is on, we need all your planning and your improvisation skills;
• You are a team player, always there to help. But you don’t take your eye off the ball either and deliver upon your promises;
• Fluency in Dutch and French is required. Top that off with some English and score bonus points;
• You have a pragmatic, proactive and structured approach.

Offer

Our client is active in the insurance sector.
This project is also possible on a freelance basis.