Market Manager Services BeNeLux

Fresenius Medical Care aims to continuously improve the quality of life of patients with kidney disease by offering innovative products and treatment concepts of the highest quality. Our organization in the BeNeLux also deserves the best in class Marketing support. This is a new role in our BeNeLux Marketing team so a very interesting opportunity to build it from scratch!

As Service Market Manager you will define the local market position, overseeing the approach to competitor analysis, market research, and interactions with key stakeholders in the perspective market area. You will drive marketing initiatives and overall customer messaging to support product or brand awareness and sale alongside the whole customer journey. You will report to the Head of Marketing and Health Economics & Market Access.

Your assignments

Business Development

• Develop a portfolio of new services beyond our technical operations
• Lead new service pilot projects through co-development with customers
• Interface with our global organization to source expertise and implement in local market

Brand Positioning

• Proactively shape the Services, Water Treatment, Likamed portfolio and the positioning of Fresenius Medical Care within the market environment
• Manage the alignment of all the elements of the brand positioning with the brand strategy and the marketing goals

Pricing

• Work independently to collate and analyze pricing and reimbursement data

Stakeholder Engagement

• Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns and reacting to these to support the communication of business information and decisions

Customer Experience Mapping

• Perform and implement techniques such as voice of the customer initiatives, journey mapping, and qualitative touchpoint analysis to identify customer pain points, challenges, and hurdles
• Provide market intelligence to internal interfaces

Marketing Campaign Development

• Manage advertising/promotion/other marketing campaigns and negotiate service level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns

Quality, Legal & Compliance

• Follow and comply with all relevant Global company policies, guidelines, manuals and SOPs in the version as amended from time to time
• Keep yourself updated about the current version of the Global company policies that are relevant for your role and integrate corporate values in daily business

Your profile

Your personality is characterized by a high level of drive and integrity. You are great in building partnerships and working together with others to meet shared objectives. You are very structured in scheduling and prioritizing work. You apply knowledge of business and the marketplace to improve the organization’s goals.

• Relevant Bachelor or Master degree
• Preferably work experience in Marketing and/or Business Development
• Understanding of the healthcare market in the Netherlands and/or Belgium
• Interpreting and applying comprehensive knowledge of laws, regulations and policies in area of expertise
• Up-to-date knowledge of IT and digitalization; understand basis of e-health, data security and related topics
• Excellent knowledge of Dutch and English language in presenting, writing and reading
• Ability to communicate effectively at all levels, with good written and oral skills

Who are we?

Fresenius Medical Care is the world’s leading provider of products and services for people with chronic kidney failure. Around 3.5 million patients worldwide with this disease regularly undergo dialysis treatment. Dialysis is a life-saving blood cleansing procedure that substitutes the function of the kidney in case of kidney failure.

We care for more than 348,000 patients in our global network of more than 4,000 dialysis clinics. At the same time, we operate 45 production sites in more than 20 countries, to provide dialysis products such as dialysis machines, dialyzers and related disposables.

We aim to continuously improve our patients’ quality of life by offering them high-quality products as well as innovative technologies and treatment concepts. Would you also like to make your contribution to kidney patients?

Join Fresenius!