Marketing Manager| FT | nhow Brussels

Are you the Marketing Manager with a passion for creative hotspots, innovation, and for the vibrant atmospheres of nhow Brussels?
The most colourful of urban hotel brands is coming to Brussels! We have renovated the NH Brussels Bloom to open it again as nhow Brussels in summer 2021. You always wanted something different and it could be working in an art gallery? Well, this is your chance....Joining its older siblings in Milan, Berlin, Rotterdam, Marseille and London, nhow Brussels will offer you an entirely new experience! This hotel will live and breathe art in all its different states.
In case you didn’t know about us (what?!) NH Hotel Group, part of Minor Hotels, operates almost 400 hotels with around 60,000 rooms in 26 countries across Europe, America and Africa.

For nhow Brussels, we are looking for a skilled, savvy, ingenious, and innovative (and, of course, Marvelous) Marketing Manager who is ready to take a key role within a dynamic, growing organization. The lucky individual will play a strategic role in defining how nhow Brussels is presented to a highly competitive market. Not constrained by traditional approaches, the selected starlet will have experience working with building a new brand or business, developing partnerships, and leveraging all relevant on and offline marketing channels to achieve success.

Main tasks and responsibilities

• Development and execution of the marketing & communications plan for nhow Brussels in

• Execution of marketing campaigns to raise brand awareness and increase sales.
• Building marketing partnerships and develop joint promotions with other brands which support the nhow brand.
• Responsible for customer loyalty marketing.
• Market research & ROI analysis of marketing activities.
• Development of hotel marketing and sales collateral.
• Responsible for maintaining the nhow Brussels website and social media.
• Identifying potential sales opportunities, development & implementation of new customer acquisition

• Acquire high-reach influencers for collaborations to increase visibility of the hotel
• Support all photo and film shoots, internal and external
• Management of third-party marketing agencies.
• Responsible for marketing budget planning & control.

Knowledge and skills

• Degree at Bachelor/Master Level, preferably Marketing (CIM Accredited and Qualified).
• At least 3 years of marketing work experience, preferably within the service industry.
• B2B marketing experience is an asset.
• A strong awareness of Belgium trends & events and a good network within the Lifestyle and Art

• Fluent in English. French and Dutch is an asset.
• Analytical, focused, hands-on, and results-driven – A strong conceptual thinker.

What do we offer?

Are you looking for a new challenge? !