Brand and Marketing Manager - Belgium

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Luko is the fastest growing Insurance in Europe and France’s #1 Neo Insurance. Luko is about to launch its second country Belgium, as part of its international expansion.

Today, Luko’s mission seems obvious: to transform insurance from an industry perceived as a necessary evil to a service that truly protects.

Beyond the protection of individuals, insurance must serve society. It should be an ally to the planet and to its environmental issues.

We believe that insurance must be simple, transparent and useful.

Our obsession? Delivering an incredible insuree experience. Luko is not just about insuring, but also about preventing issues. We are building the best AI-powered technologies to avoid accidents in every European home.

In 2 years, we have convinced over 150,000 users to trust us. We are backed by some of the most incredible VCs (EQT Ventures, Accel, Founders Fund, Speed Invest, Xavier Niel, etc.) and raised more than 70M€ in Series A & B.

We are a team of 140+ ambitious & creative talents eager to reinvent an entire industry. We are looking for other impact-driven talents to scale Luko across Europe. We are committed to equal access to employment, inclusion and diversity within the teams.

Are you ready to join our journey?

At Luko, Lukooms’ forces are divided into tribes, set up on a product-based organisation. Each tribe constitutes several cross-functional squads (product + engineering + design) and executes towards its own roadmap for customer and business impact.

User Acquisitiontribe focuses on Luko’s growth via the acquisition of new customers

Moment of Truth tribe aims at delighting our users throughout the whole life of their contract - claims included

New Launch tribe focuses on launching new products, services and markets

User Life tribe maximises customer touchpoints by creating engagement opportunities. They are a home care partner guiding customers to the right solution

Core Insurance tribe owns all the products and features in order to support Luko’s Insurance activities, from regulation to tech

As part of the User Acquisition tribe, you will primarily work on Luko’s growth via the acquisition of new customers and launching new insurance products. Through different channels, this squad is responsible for creating diverse advertising campaigns, building new partnerships and creating our Luko brand that represents us as we are: reliable, caring, committed, accessible and ever-evolving.

Your mission in the team:

As the Brand & Marketing Manager, you will be the go-to person for anything related to our marketing efforts in Belgium. You will lead all branding activities (e.g, coordinating OOH campaigns, defining the tone of voice, developing Luko’s USPs), alongside supporting the development of our marketing channels (e.g., SEO, paid social, content).

You will;

• Run user interviews and design the USPs for Luko in the Belgium market
• Manage the selection of PR and creative agencies to support the communication of Luko
• Prepare communication plans for Belgium’s launch (website, PR, OOH, social, content)
• Develop our tone of voice for Belgium, adapting from the French market
• Lead the content roadmap
• Build and execute the brand strategy and create brand awareness around Luko, leveraging all relevant channels (e.g., blogs, social networks, press) and preparing a large launch campaign

• Develop partnerships with the local ecosystem to build our brand and communication campaigns
• Research the market; identifying key startups, insurance players, society momentum or any other events
• Coordinate the set-up of marketing channels for the initial launch, such as social ads, affiliation, SEO, etc, leveraging the Paris team.

Who are you?

Must-haves:

• Solid experience in brand & communication (PR, OOH, social media...) as a Brand / Comms / Marketing Manager or a similar role
• Natural communication and interpersonal skills, written & spoken
• High level of organisation, a structured approach and an ability to handle multiple topics at once
• Confidence working in fast-paced and ambiguous environments, you prefer working proactively
• Team spirit, enjoying small structures where ownership and scope will evolve
• Experience working with external agencies and partners, building strong relationships
• Some knowledge of growth channels (social ads, SEO...)

Languages: Dutch and English is mandatory, French would be a plus

Nice to have:

• Experience in a start-up/ scale-up organisation
• Some exposure working with multiple markets and /or the launch of a new country
• Previously executed communication plans for a new launch

Recruitment Process:

• Screening call
• 2nd Interview
• Case study & review
• HR/ Behavioural interview
• Culture Interview

What we offer:

• Be part of the fastest growing insurtech in Europe
• Be part of the #1 French scale-up to work for in terms of well-being
• Benefit from a great equity plan
• Competitive perks (meal vouchers, unlimited days off, mental health support with Moka.care etc.)
• Evolve in a stimulating and challenging environment
• Share and learn with a passionate and diverse team
• Friendly team and offices in Paris, Madrid & soon Brussels
• Remote friendly (see our No Border Policy)

You’ve read all the way, you may as well apply!

Our company-wide communication language is English (written & spoken).
We would therefore appreciate it if you could send us your application’s content (CV, cover letter, portfolio…) in english. But if you can’t, a french-speaking Talent Acquisition Manager will review your application.

If you have any questions take a look at our Luko open handbook to find out more about who we are, what we do and how we work

Belonging: Diversity, Inclusion & Equity

We believe inclusion is the result of ongoing commitment. We want to build an authentic environment, open to everyone regardless of nationality, physical ability, family structure, age, socio-economics, civil status, sexual orientation, gender identity, ethnic origin, religion, belief or anything else that makes your life experience unique. We are continuously working to create a diverse, equitable and inclusive environment, where everyone has a space to thrive. You can read more about this in our handbook.

Job Type: Full-time

Salary: €35,000.00 - €55,000.00 per year

Benefits:

• Additional leave
• Commuter assistance
• Company computer
• Flexible schedule
• Food allowance
• Hospitalization insurance
• Stock options
• Wellness program
• Work from home

Schedule:

• Flexible hours
• Monday to Friday

Supplemental Pay:

• 13th month salary
• Sunday or public holiday pay

Work Remotely:

• Yes