Brand & Customer Experience Manager Molnupiravir

Job Description and Responsibilities

The Brand & Customer Experience Manager is responsible for achieving financial and strategic objectives for a certain product / portfolio of products with the sales and marketing team within the HAC BU. You will be responsible for generating new ideas on how to incorporate (digital) marketing, customer experience and omnichannel campaigns in driving the franchises.

The primary activitiesinclude but are not limited to:

To manage the brand/portfolio:

• Market understanding: Analysis of local market and identification of commercial opportunities based on market research and customer insights
• Strategy development: Participation at regional brand meetings, understanding and translating the global product strategy into local priorities and the integrated business plan
• Digital: Build an omni-channel strategy and focus on using digital tools to execute tactics to HCPs and HCCs and develop end-to-end campaigns from awareness to conversion.
• Innovation: Research and implement new digital channels that could be used to increase/improve customer engagement
• Project & event management: Implementation and tracking of (digital) campaigns, initiatives and materials directed at different internal and external stakeholders
• Customer focus: engage with relevant stakeholders. Build relationships and co-create materials or implement specific programs, participate at congresses or company owned events
• Financial acumen: Forecasting & tracking of product sales and expenses in alignment with the BU and finance department based on local external and global internal assumptions
• Cost management: allocating resources and managing budgets. Tracking progress and adjusting activities accordingly
• Cross functional collaboration: ensure alignment with the Integrated Brand and Customer Plan between various stakeholder- departments such as Medical, Regulatory, Market Access, Finance, demand planning etc. Participating in or leading cross functional workstreams of different nature
• Sales Team support: making sure sales teams understand the strategic imperatives and support them with necessary trainings, tools and materials

To manage the business:

• Leverage on different marketing channels to drive commercial success and franchise growth
• Implement Omni Channel Marketing / Digital Marketing for branded and non-branded programs
• Co-create with the Cx lead and Cx colleagues a digital / media strategy
• Identify and analyze local market opportunities
• Support sales team to co-execute the strategy and tactic – for rep triggered digital channels
• Develop the digital strategy and tactical deliverables for country business plan
• Work closely with UX/UI design manager to create user centric communications
• Ensure that sales team delivers all approved activities for the products, in line with approved marketing strategies and within approved expense budgets.
• Contributes appropriately at team meetings, adding value through continual process improvement and helping colleagues.
• Understand where & how to get the customer data, be able to manage & analyze data.
• Contributes with a high level of cooperation between teams and/or departments, ensuring adequate sales input into the planning process.
• Manage networks and relations with scientific leaders and other stakeholders
• Foster new ways of working: Agile, scrum, etc.
• Apply value added services and new communication channels.
• Manage the business according to compliance standards.
• Collaborate with the patient engagement manager to map the existing patient organizations and explore initiatives to co-create solutions
• Collaborate with the innovation lead

Qualifications

Education:

• University degree required (bachelor a minimum) from accredited university, preferably in marketing, digital marketing, communication or a comparable qualification
• Business background (business school, MBA, university etc.)
• Scientific background (pharmacy, master in life science, PHD etc.)

Skills Required:

• Minimum 3-4 years of experience within digital or healthcare environment
• Experience in Sales, Marketing, Digital and/or Account Management (health care industry preferred);
• High level of analytical skills
• Digital savvy and creative mindset to find innovative solutions
• Self-organized and structured, with the ability to define your own tasks
• Excellent communication and presentation skills (speak and write at least 2 of the three standard languages in BE (Dutch, French, English)
• Excellent Budget management competency
• Cross functional collaboration
• Excellent power point and excel skills, other project management and digital effectiveness tools
• Scientific background preferred
• Demonstrated ability to understand, learn science and translate it to easy to communicate language
• A genuine interest in healthcare and desire to be key stakeholder in discussion on improving it.
• Lifelong learner with the ability to learn fast

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Current Contingent Workers apply HERE

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Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

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Requisition ID:R151119