Brand Marketing Manager – BENELUX

☞ Stanley Black & Decker, Inc.

전망: 160

갱신일: 26-11-2025

위치: Mechelen Antwerp

범주: 마케팅 / 홍보

산업: Electrical Electronic Manufacturing Mechanical or Industrial Engineering Consumer Goods

수평: Mid-Senior level

직업 종류: Full-time

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작업 내용

The Company

Job Description

Stanley Black & Decker is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth in more than 100 countries. We have a rich history since 1843. Our goal has always been simple and straight forward: provide tools and solutions that make life easier. Whether it’s a hammer that punches above its weight while going easy on your elbows, a door that unlocks for you at a glance or a toolbox smart enough to find a missing socket anywhere in an airplane hangar, our products have a way of making a big impact on your daily life.

Job Purpose

As our Brand Manager, you’ll create a connection between our products and end-users, driving awareness and realizing growth ambitions through strategic brand communication. You will also build loyalty to ensure continued purchase and use of our products.

You will be both strategic and operationally responsible for your brands’ communication working closely with key commercial teams to drive market share and support annual turnover/profitability.

Key Responsibilities
  • Adapt and implement the global brand strategies of DeWALT/FACOM brands in the Benelux.
  • Define and activate the communication plans for your brands that drive awareness, create demand, acquire customers and build loyalty.
  • Align with local sales and trade marketing to support the commercial objectives in the Benelux.
  • Being the ’brand guardian’, you maintain brand integrity across all company marketing initiatives. This includes global brand guidelines, brand vision and value proposition.
  • Communication through both online (email, web, social) and offline channels (POS, print…)
  • Work in partnership with Digital marketing to create demand and drive end user acquisition.
  • Participate in regional and international product launches and events.
  • Create, develop and maintain different information carriers.
  • Participate in budget planning, strategic plans, investment plans and promotion budget-compliance.
  • Ensure an optimal internal communication about the brand activities
Skills & Competences
  • Bachelor- or Master’s degree combined with at least 3 years’ experience in a similar role
  • Strategic and operational experience in terms of brand communication
  • Excellent communication skills
  • Strong analytical skills partnered with a creative mind.
  • A hands-on mentality and ability to work in a fast-paced commercial environment
Requisition Number

80929BR

Business

Global - GTS - Customer Experience (GCX)

No. of Positions

1

Function

Marketing

Featured Category on SBD Careers

Marketing & Communications
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마감 시간: 10-01-2026

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