Brand/Portfolio Management T2-I

☞ Mars

전망: 125

갱신일: 16-11-2025

위치: Brussels Brussels Capital

범주: 마케팅 / 홍보

산업: Industrie

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작업 내용

Job Purpose
Drive portfolio innovation, profitability and simplicity using segment catalogues, set pricing architecture,
optimize working media & ROI on high priority & high scale portfolio

Key Responsibilities
  • Lead development of Portfolio Plan over three years deploying regional learnings to drive growth
(NSV, RSV, HHP, market shares) and value creation (mix, MAC) across the cluster
  • Set 3 year SKU plan for given area of responsibility
  • Map out share wins/losses over three year to establish Mars growth corridor as part of the Business of
Tomorrow Planning Process
  • Analyse market/segment/battlefield data to identify Portfolio Opportunities and / or competitive
Threats. Prepare portfolio initiatives related to the agreed long term growth platforms
  • Accountable for the SKU list for given portfolio – including portfolio complexity (number of items,
NSV/per item), channel specific items (LAR, SPT etc), innovation/renovation programme
  • Manage initiatives through the stage & gate process – inc Pre PMR and PMR, incl. post-launch
evaluation of innovations to capture key learnings and correct performance
  • Manage regional process related to portfolio changes
  • Attend regional calls and share regional strategies/best practices within the cluster
  • Lead flywheel analysis as part of annual planning process – and ad hoc as required based on
business context
  • Recommends RRSP based on PPA analysis for his/her portfolio of brands
  • Works in close partnership with Category and the Activation Teams to develop powerful Trade Stories
for key Portfolio initiatives / Translate consumer insights into convincing trade argumentation
  • Plan Media through ICP process with ROI lens
  • Optimize advertising budget: drive ROI through improving Working vs Non Working, proven vs non
proven channels, content quality, optimising media planning to reduce cost per reach and improve
affinity
  • Manage advertising budget: POs/FOs reconciliation
Job Specifications/Qualifications
1. Education & Professional Qualification
  • English proficiency
2. Knowledge/Experience
  • 5 years of Marketing/Customer marketing experience
  • Alternative demand experiences: Sales, Category also relevant

#LI-CA1

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마감 시간: 31-12-2025

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