E-commerce Manager

Company/Department

PDC (Nivelles), part of the Brady Corporation, is a global leader in people identification. They offer their clients the widest range of people identification products available on the market: Wristbands, badges, badge holders,...

Their products are everywhere - you can find them at amusement & water parks, events, conferences & trade shows, fairs & festivals, hotels & campsites, healthcare, retail companies (Supermarkets, banks, automotive etc.), schools and universities, sporting events and many more!

Hiring a successful E-commerce Manager (scope EMEA), as the driving force behind an experienced Channel Department, is a priority for my client PDC.

In this role, you will:

• Develop and carry out the strategic online plans to develop and manage the multiple e-commerce websites, corporate websites & microsites
• Increase online sales, leads, traffic and conversions & improve the user experience
• Supervise the E-Commerce division & divide up employees on tasks. Your colleagues: 1 Platform Developer and 1 Content Manager.

Function information

• Develop strategies and tactics to meet defined objectives for e-commerce performance and campaigns & to improve effectiveness
• Determine & develop the format and features of the website in order to maximize clarity and ease of navigation for customers
• Implement e-marketing campaigns to increase online brand awareness and qualified sales lead generation to stimulate sales
• Manage external vendors and agencies
• Manage successful SEO strategy including website content and graphics, keyword lists and SEO and page tag copywriting that increases the rank of natural search engine listings.
• Manage search engine advertising campaigns for all product lines. Plan for SEA expenditures. Maximize ROI on search engine advertising (SEA) campaign using appropriate tools & keyword selection.
• Monitor the performance of the optimization program and consistently analyse changing opportunities and trends in search engine algorithms and keywords
• Produce Google Web analytics and report
• Communicate web-site updates, activities & Results/Performances to sales & marketing
• Manage banner advertising, website directories and co-opportunities with PDC partners.
• Supervise the E-commerce Team to help execute e-marketing campaigns, page building and website maintenance

Requirements

• Minimum 5 years of experience in the management of E-Commerce & Website development.
• Proven success in online sales development (E-commerce)
• Proven experience with SEO (Search engine optimization) and SEA (search engine advertising) techniques
• Excellent writing skills in English & French
• Both B2B and B2C e-commerce experience
• Bachelor’s degree or university degree in communications, marketing, or a related field
• Hands-on experience with CMS systems (Magento) & HTML, XML & CSS
• Experience with the following applications: Adobe Creative Suite (Illustrator, Photoshop & InDesign)

Offer

• Permanent employment contract
• Competitive salary & bonuses
• Experience in a growing and diverse business - be part of something exciting, and be a key player in helping to shape PDC now and in the years to come!