Email Marketer

작업 내용

TO DO

At Neuhaus, the inventor of the Belgian praline, we’re looking for a creative and driven Email Marketer to join our digital team. In this role, you’ll manage our email campaigns across global markets, with a special focus on using email as a key marketing channel to engage customers and drive loyalty. You will also be the driving force behind the Neuhaus Insider loyalty program, designing personalized customer journeys and optimizing marketing automation through Salesforce Marketing Cloud. By creating and executing engaging email campaigns, improving customer segmentation, and focusing on automation, this position offers a unique opportunity to make a significant impact on our marketing efforts.

• Create and execute engaging email campaigns in Salesforce Marketing Cloud, collaborating with our content team to ensure alignment with brand goals. You’ll focus on optimizing email open and click-through rates by testing different formats, including A/B testing, to maximize effectiveness.
• Manage and optimize the Neuhaus Insider loyalty program, crafting personalized customer journeys and automating processes where possible to improve engagement.
• Develop tailored customer segmentation strategies to engage relevant groups and drive loyalty, leveraging data insights to craft more impactful communications.
• Design, implement, and optimize automated journeys in Salesforce Marketing Cloud, coordinating with an external agency for technical execution to ensure seamless integration.
• Work closely with the commercial team to ensure promoted products are always in stock and collaborate with digital and social media teams for cohesive brand alignment across channels.
• Report on key email-specific KPIs, such as open rates, click-through rates, and conversions, using the data to continuously optimize future campaigns.

TO BE

• Education: A bachelor’s or master’s degree in marketing, digital marketing, communication, or a related field.
• Experience: At least 4 years in a relevant role such as email marketer, CRM coordinator, content manager, or copywriter.
• Languages: Native-level fluency in Dutch or French, with excellent communication skills in English.
• Proficiency in Salesforce Marketing Cloud (and familiarity with the broader Salesforce suite).
• Strong copywriting and editorial skills with attention to detail.
• Bonus: Experience with Adobe Creative Suite (Photoshop, InDesign, Premiere Pro).
• Mindset: Customer-focused, highly organized, and capable of multitasking and taking initiative in a fast-paced environment.

TO OFFER

When you grow, we grow. We offer you an inspiring environment full of challenges, where people are given the space and opportunities to excel. In addition, we provide a competitive salary, complemented by various extra benefits. And, of course, plenty of Belgian chocolates!