Junior Shopper Marketeer

Did you know that the global do-it-yourself (DIY) market has been growing steadily for several years and grew by a very impressive +13.8% in 2020 demonstrating the positive impact of Covid-19 on the sector ?

In Europe and in Belgium in particular, DIY is becoming a trend. Spending more time home, Belgians are willing to improve their DIY skills and make their home more beautiful.

Our client is a major international DIY player active in decorative paint and coatings which consistently delivers high-quality, innovative and sustainable solutions to its customers to protect and beautify their home.

Holding a solid second place on the market, our client is looking for a Junior Shopper Marketeer to develop and implement the marketing strategy in the Belgian retail channel for their consumer brands with as goal to put the brand under the spotlight and bring the products in every DIYer’s hands.

Your responsibilities

• As part of the Shopper Marketing department you will report to the Sr Shopper Marketing Manager. This is a multi-disciplinary role in which you’ll collaborate closely with brand marketing and with account management for the large accounts such as Brico and Hubo.
• You are an important link between sales and brand marketing.
• You develop strategic shopper marketing activities and shop floor activations for the retail partners
• You create strategic category plans, keeping consideration with instore, campaigns and promotions.
• You collect and analyse data about the shopper, market developments and trends and translate this into opportunities within the market.
• On the basis of these insights you will translate the brand campaigns into retail activities.
• You have excellent communication skills as you are in touch with a lot of external and internal stakeholders: sales department and account managers, brand managers, digital shopper marketing managers, media agencies, design agencies, category managers within the DIY retailers .
• Together with sales you’ll often visit the different retail customers.
• You play a meaningful role in various strategic growth projects, with as goal the optimization of the customer journey.

Your profile

• A first relevant working experience with a top-brand is a plus - this could also be an internship (trade marketing, shopper marketing or category management).
• Analytically and conceptually strong (experience with GFK is advantageous).
• Ability to manage several projects and varying priorities.
• Results-oriented, proactive and driven.
• You have digital affinity and a good understanding of the following concepts: SEO, SEA, social media content, community management.
• Excellent command of the Dutch and English language, spoken and written. Preferably you also have a good understanding of French.

What’s in it for you?

Do you want to be a part of the Shopper Marketing Team of one of the largest paint and coatings suppliers in the world and be responsible for their success within the retail segment?

Our client offers a great opportunity to launch and develop your career in an international company that provides endless career opportunities and creates an environment for continuous learning.