Product Marketing Specialist

What’s in it for you?

• The opportunity to be part of an international, well-established company, working closely together with colleagues from different European countries.
• A key marketing rolehaving a big influence on the growth and distribution strategy of the product portfolio in heating and cooling solutions.
• Career development plan with attractive and individual opportunities to develop your talent and the possibility to expand the marketing department as the Team Lead.
• A pleasant working atmosphere, informal and casual.

About the company

With more than 50 years of experience, selling to more than 120 countries around the world, our client is one of the leaders in the heating and cooling sector.
With a diverse network of production and R&D facilities, they deliver innovative productsincorporating cutting-edge technologies that set the standard for air conditioners worldwide.
Protection of the environment and sustainability have always been central to the group’s activities.
They offer cooling, heating and refrigeration solutions for the challenges of our time.

About the job

• Conduct regular market and SWOT analyses on the responsible product category, including competitor products, prices, distribution channels, and promotional activities.
• Plan and coordinate price setting activities in coordination with the Country Manager.
• Develop the business by creating the future product plan and by introducing new products to the markets. Closely work together with the key-customers, management, and the factory marketing/product planning team.
• Develop training content and materials for the assigned product range, for internal and external training implementation.
• Create and coordinate sales plan (by product category and distribution strategy), while keeping up-to-date with the market practice and trends.
• Create technical documentation, catalogues, price list, certifications & technical databases, and adapt centrally provided material to the local market.
• Support implementation all necessary marketing activities (eg. sell-out/sell-in campaigns, mass-media advertising activities, promotions, trade fairs, marketing materials, PR, mock-ups, and advertisement)
• Support the planning and organization of PR activities, local events, conferences, trips, fairs, and customer events. Where necessary in collaboration with PR agencies and external agencies.

About the ideal candidate

• Bachelor or Master’s degree in marketing or equivalent education
• 3 to 5 years of relevant experience in a marketing position (brand management, product management, trade marketeer, category management)
• Strong communication and interpersonal skills
• You have an eye for details. Planning and organizing are natural skills.
• You are entrepreneurial, result and customer-driven, innovative and flexible. You are able to work autonomously.
• Fluency in Dutch, French and English