Sales Director - Confectionery sector - FMCG

• Sales management
• Building a new business

Founded with a dedication to creating delightful confections, this leading company has established itself as a prominent player in the confectionery industry.

With a nice history and a commitment to quality, they have become known for their exceptional range of treats. Their extensive assortment includes a diverse array of flavors, textures, and shapes, appealing to candy enthusiasts of all ages. Crafted with care using premium ingredients and innovative techniques, their products consistently deliver a delightful experience.

Their passion for innovation and customer satisfaction drives them to constantly introduce new and exciting confectionery creations, ensuring a captivating and enjoyable journey for their loyal patrons.

By bringing smiles and moments of joy to people’s lives, this company has become a beloved presence in the confectionery market.

The Sales Director will directly report to the Head of European Business and be in charge of the following activities:

MAIN PURPOSE OF THE JOB

• Set up the Sales structure and team in Belgium for the Benelux
• Responsible for the commercial strategy in the market
• Responsible for the Key Account Management in both Channels: Retail and Out of Home
• Responsible for the entire sales force (direct employees and agents)

PERFORMANCES INDICATORS

• Target vs actual performance - volume/value/monthly/yearly
• Actual performance vs defined kpi’s (cashed, inventory level, nr of floor stands/display activities/promotions, weighted distribution, innovation, new customers acquisition)
• Promotional budget management and respect
• Coaching and evaluation activity of people managed

KEY OUTPUT

• Ensure achievement of agreed targets/KPI’s
• Responsible for setting the objectives, leading negotiation process with customers/distributors
• Monitoring of big customer’s performance vs defined KPI’s
• Responsible for the execution of Channel Category plans
• Responsible to provide quality and on time information on demand forecast by customer, report on market dynamics, competitor activities
• Ensure adherence to all Company principles and policies, local trade policies, safety and local regulations
• Coach, motivate and develop direct sales force (key accounts and area managers)

It’s a stand alone position in the first part of the challenge.