Marketing Coordinator

We are looking for a Marketing Coordinator to join our Marketing & Communications department based in Louvain-la-Neuve.

Who we are

N-SIDE is a deeptech company that empowers organizations in the life sciences and energy sectors to make better decisions and optimize the use of critical resources.

We’re doing so by combining deep industry expertise with applied mathematics and artificial intelligence into easy to use and cutting-edge software that transforms uncertainty and complexity into deterministic outcomes.

In Life Sciences, we streamline the clinical supply of pharmaceutical and biotech companies by accelerating clinical plans, mitigating risks and curbing drug waste.

In Energy, we accelerate the transition towards renewables and electrification by enabling leading grids and market players in making better, faster and safer decisions.

As a Marketing Coordinator, you will drive marketing campaigns and action plans in our Energy department to contribute to the business growth, drive sales enablement actions, and position N-SIDE as the top reference in Innovative Advanced Analytics Solutions for system operators and power exchanges (B2B). You will drive the energy department to further success and impact through your marketing actions.

What you’ll do

• Contribute to the marketing plan based on the priority and strategy of energy department and sales:
  • Align with the Energy department on the marketing objectives (brand awareness, acquisition, retention, nurturing…)
  • Determine which touchpoints / marketing mix based Sales priority, past campaigns results, market trends and competition. Marketing mix examples: conferences, webinars, customer nurturing events, Account-based marketing, website update, paid media, etc
  • Design and deliver the SEO content plan to cover the entire buyer journey. This includes writing new content for our blog, social media, etc
• Coordinate marketing campaigns, from briefing to implementation and evaluation (emailing, organic social media, paid media, LinkedIn Ads, web communications, videos, print materials, webinars, customer events …)
• Drive sales enablement actions: empower the sales team with the right resources and materials, support on ICP and persona identification, pre-qualification of MQL
• Manage and attend energy trade shows/conferences:
  • Supplier management (e.g. sponsorship negotiation)
  • Drive for the most impactful conference strategy (booth location, messaging, etc)
  • Organize on-site presence, logistics, and booth set-up
  • Lead management and ensure a good follow-up after the event
  • Measure your marketing actions using marketing analytics (Hubspot, Looker Studio), and Salesforce. Derive conclusions and recommendations.
  • Lead competition, market/industry analysis to feed the business and marketing strategy
• Lead and execute customer nurturing events
• Derive and execute a robust account-based marketing plan in close collaboration with sales and product owners
• Listen to customer feedback for better customer experience: improve and execute the Voice of the Customer program to feed the learnings to energy stakeholders
• Build strong positioning and messaging for energy department and solutions: USP, the value proposition, keep the persona up-to-date in collaboration with sales and product owners
• Contribute to shaping the energy position and product offering for scalability (e.g. packaging our solution(s), adoption path) with sales and product owners
• Maintain a strong partnership with the Energy Department: Sync with energy department and key stakeholders on a recurring basis to stay close to the energy business’ ongoing activities and priorities, able to anticipate changes and opportunities, ensure the success and impact of the energy marketing plan.

About you

• You hold a master in marketing with a proven track record in B2B marketing.
• You have 3-5+ years experience in a similar marketing job.
• Affinity/experience in the energy business/energy market is a must
• Experience in the software or SaaS industry is a plus.
• You know how to write relevant content regarding SEO guidelines.
• Previous experience in account-based marketing experience is an asset.
• You are results-driven and know how to leverage marketing analytics to evaluate campaigns
• You have strong project management and organization skills.
• You are able to ‘hit the ground running’ and be ready to quickly jump into projects.
• You are a team player, and you like to take on new challenges.
• You are eager to learn and collaborate with different colleagues and external agencies.
• You are curious to continuously learn about our energy solutions and business.
• You like new challenges, ambitious and eager to grow.
• You are able to work with Marketing tools like Hubspot and Salesforce
• Fluent in English (both oral and written).

Travel: 10% (conferences)

Internal job level:2

Start Date:ASAP

Our offer

At N-SIDE, we develop leaders. You’ll be part of a small but fun family who understands that you are building your career and we will help you to develop a state-of-the-art skill set! We are committed to supporting you and making you grow in whatever direction you choose. We will empower you to take your career in your own hands.

We value a diversity of experiences. What’s important for us is that you grow and learn, because we care about you, which is N-SIDE’s hallmark. You’ll learn among our incredibly smart, collaborative and hardworking N-SIDEr’s.

You will join an innovative, dynamic and multicultural company certified as one of the Best Workplaces in Belgium, Great Place to Work 2022 and B Corporation. We will offer you an important and diverse role in our quickly expanding department. You will be part of a fun and flexible work environment in which creativity, freedom and initiative are rewarded.

N-SIDE offers a great compensation package, which includes a company car and full range of benefits which can be personalised thanks to our Flex Income Plan.

You will be part of a fun and flexible work environment in which creativity, freedom and initiative are rewarded. Mentoring, career development opportunities and performance bonuses are all part of keeping our team happy.

At N-SIDE we value diversity. All candidates will be treated equally without regard to race, color, religion, sex, age, sexual orientation, citizenship, disability, gender identity, marital or family status, veteran status or any other legally protected basis, in accordance with applicable law. N-SIDE will not tolerate discrimination or harassment based on any of these characteristics.

Motivated to join our team and bring N-SIDE to the next level?

We are looking forward to receiving your application!

We are committed to respecting your privacy and protecting your personal data, including any information which allows to identify you as an individual person. N-SIDE uses the applicant’s personal data in a fair and lawful manner. N-SIDE collects and processes personal data in accordance with the privacy statement available in the privacy policy. Personal information (applicant data) submitted by an applicant will only be used by N-SIDE to ensure an effective recruitment process and will be used recruitment purposes only. Although N-SIDE may be entitled to perform background checks as per applicable GDPR, it does not intend to do so, unless specifically requested to do so and with prior consent of the employee - as trust and transparency are the fundamental values of N-SIDE.#LI-TKA